How To Use Article Marketing To Build Your List
Article marketing is todays name of the game if you want to profit online.
Unfortunately, not everybody knows how to use this new tool effectively and
properly. When we say effectively and properly, that means writing articles
that encourage readers to know more about or even patronize your products
or services rather than turning them off completely.
Whether youve yet to try or already tried article marketing to build your
list and achieve so-so to deplorable results, the tips below will surely
boost your websites profits:
DONT UNDERSTIMATE YOUR READERS.
Your readers are not stupid. Underestimating them will be the death of your
business. Readers are able to easily catch on when theyre being played the
fool. Giving them one worthless article to read and waste their time with may
be overlooked and forgiven, but doing so too often would earn your business
the wrath of your customers.
NEVER DUPLICATE CONTENT
Think of it as the golden rule in article marketing. Violate this rule, and
youll end up incensing readers and search engine spiders alike. There are
millions of words at your disposal, so you have no excuse to be lazy and use
the same article over and over just to improve search engine rankings and
increase traffic to your website. Its okay to use the same content, but
please do try to reword them in totally different ways, and publish them at
proper intervals.
TITLES MATTER!
A title is basically what provides the first impression for most readers.
Thus, if you want them to continue reading, your title must give them reason
to do so. On creating titles, make sure that they use the main keyword or
contain the main theme of the article; secondly, they must be brief but
catchy: dont go beyond 12 words unless its absolutely necessary.
USE THE INTRODUCTION TO SPICE THINGS UP!
A brief introduction to the article can still be boring and summed up as
yada, yada, yada. The introduction to your article must strengthen the
impression that your catchy title has built; it must further engage the
interest of the reader and give him more things to look forward to in reading
your article.
THE SEQUENCE OF PARAGRAPHS MUST BE ORGANIZED AND SMOOTH-FLOWING.
An article is not a short-story; it will not benefit from having flashback
scenes, or a writing style that jumps rather than glides from one topic to
another. If you have to liken a marketing article to a dance, its similar to
waltz or ballet, and never breakdancing or hip-hop.
IF IT DOESNT HAVE TO BE MENTIONED, THEN DONT.
Never include useless information. As long as its not directly or
significantly relevant to the topic at hand, dont bother including it. At
the very least, just make passing mention of it. Readers, especially Internet
readers, are into articles that are short and easy to understand so as not to
waste time and effort.
BENEFITS, BENEFITS, AND MORE BENEFITS!
Readers dont want to know about whos behind the company, how many awards
your company has received, or anything else. Readers are always primarily
interested in what they can get from your article, and consequently, your
product. Thus, on writing any article, make sure that you strongly emphasize
these two types of benefits: the valuable information theyll gain from
reading your article and the advantages theyll enjoy once they buy your
product or service.
ENDING WITH A BANG
After the main content, people usually end the article with a brief
description of their product, and a call to action. That call must neither be
a shout nor a whisper; instead, it must be said in a normal but convincing
manner. When reading between the lines, your call to actions simply saying
if you dont buy our products, its your loss, not ours. At times, simpler
things lead to bigger and better results.
PROVIDE SHORT BUT DETAILED CONTACT INFORMATION.
Provide your company name, primary website address, and email addresses which
they can send inquiries or requests for reports and ezine or newsletter
subscription.
HOW AND WHERE TO USE ARTICLE MARKETING
Besides using it to provide content for your website, articles can also be
used in blogs, newsletters, auto-responders, e-zines, and ebooks.
Article marketing is a tool that can never fail, as long as you give your
readers the information they wishand deserve.
by: Elijah Chai
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