How To Use Articles For Reverse Marketing
How To Use Articles For Reverse Marketing
Using articles as a method for reverse marketing is easier than you may think. As I was exploring the idea of article marketing, I remember wondering how in the world could someone who has never written an article do this. The idea of writing an article is not what most people are afraid of. The reason so many people pass on this type of strategy is really the fear of not being accepted, their material not being received well, or worse yet, being rejected. For anyone fearful of the idea, I suggest reviewing other writers material on topics you might write about, and you'll notice that the majority are not superstar writers.
The Objective Of Article Writing For Reverse Marketing
Your purpose for using article marketing as a means of reverse marketing is not to earn some sort of publishing recognition. The purpose is for you to circulate valuable, educational, content that is related to your business and industry. You post your articles to your blog, which is the central hub for your promotions. An article is not to be confused with sales copy or a press release either, since most article sites do not accept them.
An article for the purpose of reverse marketing is an information or training piece, period. Writing articles is a tool for self promotion, without promoting yourself. Instead, you focus on providing answers and solutions to problems related to your business. For example, if you market a business opportunity, you should be asking, what are people searching for when looking for an opportunity? Maybe people are seeking guidelines or tips on how to evaluate a home business. If that is the answer, you might write a post teaching individuals tips on choosing a reputable company to work with. The possibilities are really endless, when it comes to writing articles, but the most common are how to type articles, product or company reviews, business tips or tools, and training, but you are only limited by your own imagination.
Given that reverse marketing is really like an indirect marketing approach, the content you produce must stay consistent with your primary topic. What I mean by this is if your article is teaching people how to properly evaluate a business opportunity, you cannot promote a certain business, your article needs to stay on task with teaching them how. If you want to be successful with this form of reverse marketing, the material you write about absolutely needs to be on target with answering questions and educating people. It also makes sense to choose subjects you are knowledgeable of, since you want to be known as credible. If you do choose a topic you are not considerably knowledgeable of, at least take a little time to research it, so you can impart truthful and worthy direction. The average article contains between five hundred and seven hundred words. Although if writing comes very easily to you, content of 1,000 or more words can help you in increasing the number of article sites publishing you, which can give you a boost in your SEO.
How Does This Form of Reverse Marketing Work?
Simply publishing articles will not generate sales. Each article you write should be posted to your blog first. You then can submit your article to hundreds of article directories for publishing. Don't worry; there are tools you can use, so you don't have to manually submit to every service. Each published article includes an author resource box, where you provide information about yourself, as well as links back to your sites. This is the area where you can brand yourself, and direct people back to your blog or a sales page. What you really gain when your content is published all over the internet, is multiple websites all backlinking to your site, providing for better search engine ranking.
If your article is helpful, and your signature or author resource box is compelling, your readers will naturally be inclined to want to see more of you what you have to offer. Since you are looking to be able to connect with potential clients, you also need a way to collect their information once they have visited your sales page or blog. This will require you to have an opt-in or lead capture form installed on your page. Using articles for reverse marketing helps you establish a credible reputation, brand you as an expert in your industry, and develop trust with prospective customers or partners. Remember, your goal is to provide value, and solve problems for individuals before anything else.
What You Will Need For Reverse Marketing with Articles
1. Your own blog with your own domain
2. Software for submitting to multiple sites
3. Opt-in lead capture pages
4. Auto-response emailer program
5. Keyword training or tools
The only way this type of reverse marketing will be a success is with the right keyword research and placement. Since your goal is to attract customers to you, your content needs to revolve around popular keywords, researched by your target market. If you are new to keyword research, I suggest you invest some time to learn how to do it properly, because high volume keywords also means higher competition. The great news is there is plenty of training available, as well as low cost or free keyword research tools.
Writing articles as a method for reverse marketing has been proven to work, when you know how. Once more, do not be scared of the process, or be concerned about writing perfectly. Your success will not be the result of your advanced writing skills, it will be related to how consistent you are with publishing worthy content . Massive action equals massive results. Lastly, I must stress how critical it is that your content delivers what your readers and intended market is actually seeking. Relevance is key.
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