How To Use Blogging To Market Your Joint Venture

Social networks have become one of the hottest ways to promote and market business - and blogging is still at the top of the list

. If you have formed a joint venture and are looking for new ways to attract and retain customers, then you need to get on board the social networking train. Here's some great ways you can promote your business on the web.

What is a Blog?

In the 1990s, it was hip to have a website. Internet access grew at an astonishing pace, and any business with a website had a leg up on the competition. Now businesses with an edge are those with a blog.

Blog is short for web log. It's simply a way to write about your JV and publish it on your website easily, quickly, and with great results. Each blog post acts as its own web page. Thus, it is searchable from major search engines. And the more frequently you update your blog with pertinent information, the better chance your blog will show up on a search result.

You and your joint venture partner can easily set up a blog with no money using free popular blogging sites such as Blogger or WordPress. You can also obtain a unique URL website address for your blog for a small fee.

How Your JV Should Blog

So how do you blog? It's simple. Write a short article that promotes your JV business in some way. Though some blogs have long posts that are more like never-ending political overviews found in The New Yorker Magazine, people who read blogs on the Internet like to get their information in shorter doses. Try to keep your blog posts to about 300 to 400 words, and that will make it much easier for a follower or potential customer to read.

The content of your blog is the most important thing. You want to post articles and short quips that tell a reader about your business. How can they benefit? How does your JV product make their life easier? What's in it for them? Tell them all the great news and don't hold back.

You could write short case studies of how a specific customer benefited from your JV product. Include testimonials from customers as well. If potential customers are going to try your product, they like to know that others just like them endorse it.

A blog can also have short features about you and your JV partner, and other employees of the JV if you have them. What are your interests? What makes you enthusiastic about your JV business? Give customers a reason to know you are human and are just like them.

Blogging can be fun and a great way to promote your JV business. And since setting up a blog is so easy, why not try it? Get on the "blogosphere" today and find your niche in promoting your JV business on the Internet.

by: Christian Fea

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