How To Use Ebay Classified Ads

There are many benefits of using ebay classified ads

. Before I proceed with this article, I must remind the reader to always check ebay's rules and regulations before implementing any of the following suggestions. The rules change on an ongoing basis, and all following techniques were acceptable at the time this article was submitted.

Overall value is one advantage of marketing with ebay classified ads. Compared to other popular methods of advertising, Ebay classifieds are definitely worth a look. The monthly charge for a classified ad is approximately nine dollars and ninety nine cents. Other well known advertising avenues really can't compete with this price. For example, take a good look at google adwords. An advertiser can pay a substancial amount per click for a popular search term. Results, in the form of sales, are often not worth the initial investment. An advertiser pays the inflated cost of the lead, or pay per click, regardless. A substancial monetary loss could be the unfortunate outcome.

Exposure is another key advantage of marketing with ebay classified ads. The exact figure is difficult to estimate, but ebay is visited by millions of potential customers a day. This is an enormous opportunity to get your name or product in front of a vast audience. Combined with the value as mentioned above, ebay's exposure provides an excellent opportunity to market your product or service.

Direct marketing with ebay classified ads is one direction that an advertiser could take. Directly selling a product or service within the classified listing is perfectly acceptable. The advertiser may include a description of his products or services, in great detail if they wish. An image or a photo of their products can be displayed. This is a great option that you usually won't find within print classifieds. You may also provide a useful link back to your website.

There is also a more advanced method of marketing with ebay classified ads. Leading the advertisement viewer to an opt in box within a squeeze page is one method. It would be beneficial to offer the viewer a free gift within the advertisement. An ebook or a free report would be a good example of a gift. The future subscriber would fill out the opt in form and then be directed to a download page to receive their free gift. It is recommended to use an autoresponder service that gives the person an option of unsubscribing from the list. This maintains a professional appearance and keeps the viewer happy. The author feels that this is truly a great way of utilizing classified ads. The true secret of marketing with ebay classified ads is using them to build your list. You are basically pulling customers away from ebay, in order to market to them at a later date.

Marketing with ebay classified ads is a great strategy for any online business. An advertiser can really use a creative and imaginative listing to boost their online ventures.

by: Shawn Harden

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