How To Use Free Samples At Your Trade Show Stands

How To Use Free Samples At Your Trade Show Stands

In most cases, it's hard to offer free samples and not see an increase in the number of visitors to your trade show stands. People are attracted to anything that's free. As soon as they learn you offer them something at no cost, they'll flock to your booth. The trick to free samples is using them in such a way that they benefit your company in the long term, not just driving traffic in the short term.

Is It Feasible?

The first thing to consider is whether you can feasibly offer free samples of your product. The major factor here is the cost of production. If you're selling microprocessors, you can't offer each person a sample. If you're selling a healthy fruit juice, you absolutely can. It's a difference in cost per unit that makes this possible. If you can't afford to give away samples of your product, you should absolutely outfit your trade show stands with the necessary technology to demonstrate the product. Provide your visitors with a tangible memory of your product, whether that's an actual piece of the product or memories of a demonstration.

What Do We Need To Make It Happen?

After you know that you can offer free samples, start thinking of logistics. If you're offering fruit juice, you'll need something to keep it cold. Plan for a refrigerator, or at very least a cooler. If you're going to have a refrigerator, is there somewhere that you can plug it in? Think out every aspect that will be required to make this display work. Many planners like to go over the entire day in their head, imagining every step of the process and writing down everything needed for success. This comprehensive list will make the entire process much easier.

Get Everything Ready

Once you know what you need, it's time to make sure that the trade show stands you have are ready to accommodate it all. Continuing with the example from above, make sure there is some place out of the way to store the refrigerator or cooler. Ideally, draw out a diagram of your trade show displays, including details like banner stands before the event. Have everything configured and measured out, ensuring that no walkways are obstructed and no other problems exist. Although this planning may seem somewhat extreme, if you run into any problems, it can make all the difference.

Ensure That You've Got Any Legal Issues Covered

If you are providing free samples of anything that could cause an allergic reaction or other problem, ensure that your legal bases have been covered before you make any final plans. Particular pitfalls to watch out for include allergens or pieces unsuitable for small children. For food items, posting an allergy warning sign in a prominent location may be enough. For other items, you may want to include a warning on the item. If you have even the slightest question that you need legal advice, consult a qualified legal professional before you start giving away samples - this article can't help you with legal issues.

Once you prepare adequately and ensure everything is set up properly, you'll start seeing a big improvement in your return from samples. You can relax knowing that these giveaways will make back the capital you invest, helping build long-term relationships with great new clients.

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