How To Use Niche Blogs In Your Blog Marketing Campaign

One of the things that should be included in any business plan off or online is a blog marketing campaign

. This is especially important to an offline business that deals with physical products, although anyone selling any kind of products will also benefit from this process.

Blog marketing is easy to set up and does not require a whole lot of work to maintain. There are a few steps that always should occur in any blog marketing campaign. No matter what the business is or what niche your blog is in, the same steps should be followed. What follows are the most important steps that you should keep in mind.

"Product research: Product research is the most important step in any blog marketing campaign. The first thing that you must ask yourself is "Do I want to deal with physical products or digital products?" This makes a difference in a lot of your future choices. You should find between 3-5 keywords to use for blog content in the later steps too.

"Setting up a niche blog: This is a pretty easy step, all things considered. You can use any number of pieces of free blog creation software. Blogger is a good place to start, or you could also use the stand by that is Wordpress. Both of these are free, easy to use and are very customizable. When you set up the blog name or purchase the domain name you should use your primary keyword or a variation as the title.

"Basic Traffic Generation: There are several things you can do to generate free and easy traffic. Pinging is of course the best way to go with blog traffic. You can blog each post and also ping the RSS. You can also change each page of content into a RSS and submit it to RSS sites. Also one of the best ways to generate traffic is by using social media (networking and bookmarking), and forum marketing. You can also employ article marketing as part of your traffic generation campaign.

"Site flipping: This is the overlooked step in almost all niche blogging. Most people spend the time doing the product research, SEO research, setting up the niche blog and generating traffic. Few people think they can sell their sites, but they just have not looked around. There are a couple of forums that can be found with a Google search for site flipping that are specifically set up for the buying and selling of websites.

There is a secret key to this kind of marketing. You must do it a lot. Do not make one niche site and use all of your keywords on one site; I think the best thing to do is create dozens of sites if possible and have them all point to each other. This way you get the most amount of traffic in your chosen niche.

by: Mike McCoy

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