How To Use Relationship Marketing In Your Campaign
One of the largest niches online today is the relationship niche
. This niche can be worked into almost any niche out there if the marketing is worked right. So in this article I am going to show you the big three ways to use relationship marketing in your campaign.
The main way relationship marketing is spread is through the use of dating sites and social networking. So you should sign up for as many dating sites as you can and create profiles that you think people in your niche would look at and be sure you list the homepage address as your landing page. Now be sure you use SEO in your name and also in your profile, so people will have an easy time locating you.
The next thing you should do is join some social networks and keep the same rules in mind. Be sure you SEO your profile in every way possible, and also be sure your profile name reflects your niche in some way. Most importantly be sure when they ask if you have a homepage you provide your landing page address as your homepage.
You can get programs now that automate most of the work for social networks and these can make your marketing even easier. They can search and add friends to your account even while you sleep. They can even notify all new friends of your homepage automatically. After this initial automatic contact it is probably best to then actually communicate with them. It will help your chances of turning them from a prospect into a buyer.
Another more traditional view of relationship marketing comes from the direct mail ideas of the 70s and 80s. This form of relationship marketing is all about customer relations. This does not differ too much from the above. The approach may be different in the beginning but it all ends the same.
The goal of both forms of relationship marketing is to gain the maximum number of customers and retain them as long as possible through our relationships with them. This can be attained in many ways in today's market. Social networking and bookmarking sites make up a lot of relationships now. Services like livejournal.com and okcupid.com also are making it possible to be both friend and customer to people you first meet on these relationship sites.
I think if you want to make the most use of relationship marketing in our modern digital market you need to think outside the box. I know that the old theories of relationship marketing still apply today, but I do want to propel us into the 21st century with new and exciting theories of relationships and marketing in general.