How To Use Social Media For Lead Generation And Lead Nurturing?

Lead generation and lead nurturing are two different concepts

. Since both are essential for a business to grow, it is wise use social media for these purposes as it is one of the most effective ways around.

Lead generation refers to the concept in which you acquire a new lead, customer or prospect. However, not all leads are sales-ready. Statistics claim that only 27% leads are sales-ready from the beginning. The rest of the 73% leads require attention, care and nurturing to convert them into paying customers. Social media has turned out to be one of the most important aspects of getting new prospects, i.e. lead generation, and to properly groom them to make your customers, i.e. lead nurturing. Following are some of the most effective ways to use social media for lead generation and lead nurturing:

1.Brand Pages:

Your presence in the various social networking platforms is the first step towards your success. A great way to do this is to create fan pages and brand pages for your product, service or company. One great advantage of having your brand pages on the social networking websites is that you gather all your targeted audience at one place, where you do no only acquire new leads, but you can also nurture other prospects to transform them into your customers.

2.Frequent Updating:

The whole concept of social media is to keep your prospects updated about all the recent talks, news, promotions, offers and schemes. Whether you launch a new product or announce a discount scheme, it is always recommended to use the social media platform to keep your prospects and fans updated.

3.Use Insights:

A great tip to use social media for lead generation and lead nurturing is to keep track of all the important statistics and insights that these various platforms have to offer. For instance, Facebook has a great statistics and insights system, which can give you a thorough outlook about your fans behaviour and activities. This data can be vital for your marketing campaign.

4.Offer Free Valuables:

The social networking websites serve to be a great platform for offering free valuables to your targeted audience. You can also lure them to sign up to get a free e-book, webinar or tutorial about something (depending upon the nature of your marketing campaign and organization).

5.Be Accessible:

The whole concept of using social media for your marketing campaign is to be accessible to your prospects. Always respond to social inquiries and try to be always accessible.

Social media is now an important part for any marketing campaign. Approximately 71% of the customers are believed to be more likely for making a purchase when they are referred through a social media platform. This speaks evidently of the effectiveness of social media for lead generation and lead nurturing.

by: M Fuller

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