How To Use Social Media To Promote Charity In Developing Countries

If you are passionate about making a difference to the millions of poor and underprivileged

people residing in India, you can use the social media to promote your favorite charitable cause, without spending any time in campaigning and volunteering. However, you cannot raise funds to promote charity in India simply by creating profiles on popular online social networks like Facebook, Twitter, Google+ and LinkedIn. Similar to the social media marketing campaigns run for business, you have to implement a comprehensive strategy to raise donation for the charitable cause you are passionate about.

Share Information and Updates:

Each online social networking website enables users to share information about the favorite charitable cause. You can simply post a status update on Facebook, or send Tweets to share the information with your social networking friends. Also, the status update or Tweet can include the URL of the website of the charitable organization, or other articles and blogs. When you post these information and updates on a regular basis, the same will be read by your friends and family members. Some of these people will even love to share the information with their friends on social networking platforms. If you message is composed in an impressive and compelling way, it can even go viral and attract more people to participate in promoting philanthropy in India.

Write and Share Blog Posts:

The status updates and Tweets may not be effective in explaining the charitable cause in a detailed and elaborate manner. So you also have to write and promote blog posts to describe the charitable work in details. The blog posts will further provide you much better scope to concentrate on some key aspects of the developmental work. It is also advisable to write blogs on some of the recent events organized by the charitable organization to raise funds. Similarly, you can even highlight the skills and efforts of the people directly involved in carrying out the charity work. Your blogs can also be used as a medium to get volunteers for some upcoming event or encourage your friends to participate in the fundraising campaigns.

Subscribe to the Charitable Organizations:

You can find many organizations involved in promoting the charitable cause you are passionate about. You must follow and subscribe to the charitable organizations on social networks to get the latest updates. Further, you can learn their accomplishments and use these as a tool to raise more donations. In addition to following these organizations on popular online social networking platforms, you can even subscribe to their newsletters and email listing to keep track of the special events, fundraising campaigns and volunteering opportunities. These details will further make it easier for you to gather data for your blog posts and status updates.

Create Online Petitions:

The online social networks have also become a popular platform to create and share online petitions. You can find several online petitions created to promote specific charitable causes. These online petitions can be shared on the social media to create awareness among millions of users and bring the social change. At the same time, you can spend some time online to create a fresh petition highlighting the social revolution you want to take place.

Participate in Virtual Fundraising Campaigns:

Nowadays, most of the charitable organizations have launched online platforms to raise funds for their welfare projects. Many institutions providing microfinance in India have also launched web based peer to peer lending platforms to collect microloans from the investors to help the small and rural entrepreneurs. You can always participate in these virtual fundraising campaigns by posting information about these campaigns on your social networking home page. Some social networks like Facebook also allow members to create events and invite their contacts to participate in the event and contribute funds to make a difference to the poor and underprivileged people.

by: Gurudutta Mohanty

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