How To Use Social Media to Get into Your Buyer's Mind

Have you ever wondered what your clients are saying about your business

? Would you love a direct line into your clients' minds; to know what they really want and what they're willing to buy?

Social media is a place where you can really get into the mind of your buyer. You can dialogue with your clients and listen to what they are saying - not only to you, but to each other. It's the perfect place for you to find out what your clients REALLY want. And when you discover that, you can go to it providing it to them!

Here's my four step formula for using social media to "get into the mind" of your prospect

1. Identify "Hot Topics"

By listening and engaging in social media conversations, you will quickly identify the "hot topics".

The key here is to listen and learn. What are your prospects asking? What do they need help with?

What topics are the most popular?

2. Respond to Demand

Once you have the "hot topics" in mind, it's time to showcase how you can help your prospects. Use these hot topics to create the content for your blog and social media updates. Give your prospects the answers they're looking for. Position yourself as someone who is in-the-know, who understands popular concerns. Demonstrate your expertise in a way that inspires people to use your business or services. Give your prospects what they want, when they want it!

3. Create a "BUZZ"

Social media gives you a ready-made channel to generate buzz about your new content and offerings. With platforms like Twitter, you can use "hashtags" to incite and track conversations about specific subjects and groups. There are also search tools available that will enable you to easily track what people are saying about you, your "hot topics" and your content and offerings.

4. Track and Evaluate Market Response

Facebook, Twitter, Digg and other social media networks are ready-made tools to help you in the quest to get inside the mind of your buyers. By tuning into the various social media platforms you make it easy to evaluate the response to your new product, content and business presence. You can use the information to review the effectiveness of your offerings and continue to craft better-tailored content in the future. It's also a way to determine what formats and delivery methods work best to reach your prospects and clients.

I encourage you TODAY to start "tuning in" to what your customers REALLY want! If you listen to their conversations through the various social media platforms, they'll tell you. You can then use that information to give them what they want and then everyone wins!

How To Use Social Media to Get into Your Buyer's Mind

By: Bernadette Doyle

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