How To Use Twitter And Facebook For Product Branding
Facebook and Twitter are two of the most popular and effective social media networking sites for the promotion of a product of service
. According to the latest figures, Facebook and Twitter receive more than five million visitors every day. Therefore by using them to promote a product or a service, a business can get huge exposure and make its products and services known to millions of people from across the world.
Facebook
Facebook is the most popular social networking site. Founded by a couple of Harvard guys, it has come a long way in all these years and has over 200 million users. Facebook is ranked number one visited site in the world.
Today, everyone from a small business owner to a big corporate giant uses Facebook to drive traffic to his/her website and connect with new clients.
Facebook is a highly user-friendly site. You can access others walls, pages, videos, blog streams and other similar contents.
Facebook works as a perfect marketing tool to establish your product and service in the market. You can make a page for your product and use it to update everyone about lasts information and features about your product and service.
Twitter
Twitter is another popular social networking site. Like Facebook, twitter can also be used as an effective marketing tool to promote your product and service among a huge number of online visitors.
Tips for effective use of twitter as a marketing tool
Use the search to look for certain key phrases that target your potential clients. Remember, Tweeters talk in 140 characters or less, so you'll need to be concise. Type in phrases such as "need a mortgage" or "comparing mortgage rates" to find people that are currently conducting research on mortgages. When you find these individuals, follow them. Most of the time the people you follow, will follow you back. This is a good start.
Don't spam. As with all social media platforms, Twitter is not a free for all. Use the same social etiquette common sense that you'd use at a business after hours. Yes, you are there for business connections but no, you are not there to overwhelm potential clients with pushy, uncomfortable tactics. Twitter users are quick to "unfollow" those who are there for shameless self promotion.
What should you tweet? One of the best things to tweet is a helpful article or blog post you've just created. By tweeting this, you are offering information to those who are looking for it, without being overbearing. Blogs and Twitter complement each other very nicely.
What's a re-tweet? If you have offered a bit of advice, a link to your latest blog post, or announcing a promotion, your news can go viral very quickly if your followers share (or re-tweet) your original Twitter message.
Be real. Ultimately you are branding yourself on Twitter for business purposes, but don't forget to be real. Sprinkling in a few tweets about your dog, a crazy driver you encountered on your way to work, or news about your latest restaurant discovery will keep your followers engaged.
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by: sid tivatne
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