How To Use Twitter For Small Business Marketing and Networking - Reach Your Target Audience by Using Twitter

How To Use Twitter For Small Business Marketing and Networking - Reach Your Target Audience by Using Twitter

Twitter can be used to market most any type of business. I

market for several small businesses as well as for myself,

and can tell you that it works for plumbers, insurance

agents, real estate professionals, handymen, dentists, and

more.

No matter if you have a brick and mortar business or work

exclusively on the Internet, put Twitter to work for you and

see what happens.

Get started right away by clicking on the settings tab in

the upper right of your screen. You need to choose a name

when you are first getting set up. I recommend branding your

own name, so see if it is available.

You may have to include a middle initial or full middle

name, but make sure it is a name people will be able to

recognize as being you. Once you add your picture there

should be no doubt that this is you.

Fill out your one line bio completely, describing who you

are and what you do within the 160 characters allowed.

Everyone has the same amount of room, so include what you

can fit into that small amount of space.

Include a link to your blog or other site in the area given

for your more info URL.

For location be sure to choose the city that best represents

where you do business. My city contains numerous smaller

towns, but I use the name of the overall location to attract

people from a wider geographical area. Many businesses now

understand the power of reaching out to others who live and

work close by.

The last choice you have is whether or not to protect your

tweets. You do NOT want to check this box if you are on

Twitter for marketing and business. Leave the box unchecked

so your timeline will be visible to everyone.

Now it is time to tweet. You have 140 characters to say what

you are doing. Every morning I like to say hello with

something about the weather or what I will be doing at some

point during the day. I might write something like:

Good morning all! Meeting with the editor of Santa Clarita

Tidbits magazine @JudithCassis at noon - join us at

Starbucks on Bouquet Canyon

This tweet is 138 characters long, so it will work nicely

for marketing myself and networking in my local city. You

can write about your daily activities, meetings you will

attend, and people you will be meeting with.

When I met Judith, the lady from my example above, we both

took a moment to send out a tweet on our phones before we

began talking. This is becoming acceptable practice for

small businesses that understand the power of leveraging the

Internet to reach their target market online.

Spend some time with this and see how powerful it can be for

your small business.

How To Use Twitter For Small Business Marketing and Networking - Reach Your Target Audience by Using Twitter

By: mr dms

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