How To Use Video For Marketing Online

How To Use Video For Marketing Online

How To Use Video For Marketing Online

The objective of marketing is first to get noticed and then to convert. Inbound marketing is a marketing strategy that focuses on getting found by customers. It is related to relationship marketing and permission marketing. Inbound marketing generally requires brands to 'earn their way in' by gaining their customers/followers trust, as opposed to outbound marketing where brands tend to push their way in. These days brands and individuals alike are publishing, promoting and optimising to get found via tools such as blogs, SEO, social media, analytics and content management. To earn the sense of trust mentioned above brands tend to use these tools to inform, educate and/or entertain their audience. Such messages can be sent via written, aggregated, illustrated, or even live content. Online video marketing is one way to publish, optimise and promote your brand. Some brands choose video to inform their audience via interviews, webinars and demos, while others use them to entertain, with music videos, comedies, or dramas. Regardless of what you're using video for, it is recommended that you try to be yourself, keep it short, and do everything to capture people's attention in the first 10 seconds. After you've created your video, there are a number of online channels through which to publish it, including YouTube, vimeo, viddler and blip.tv.Once your videos have been created and uploaded you still need to promote them. Search Engine Optimisation (SEO) is a common online marketing technique where relevant keywords are optimised so that content can be more easily found on search engines. Of course another, more engaging way to promote your videos is via social media channels. You can talk about your video, link to it, and maybe get creative by setting up online groups for it, creating competitions, asking people to write the ending etc. This type of engagement builds awareness and excitement around your work. If you have a blog, you may choose to embed your video there. If your video is more of a work of art and is a bit of a work in progress, you might even choose to write about the process of creating it and interact with your fans in that space. By encouraging feedback in the form of comments, reviews, Likes and more, you are making your video easy to share online and therefore creating something viral. Video can be a very personal and therefore effective way to get a large audience to know who you are and what you're about. Like any form of marketing, video has the largest impact when it is used together with other forms of content and promoted through a variety of online channels.

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