How To Use Web Analytics

A website owner would know the significance of web analytics

. You need to keep a track of number of people visiting your website, to do well with your website. To be able to do it, you would need a web analytics tool. One option would be to read through the log file. It is however a huge hard work to review the log book manually, for there may be so many records in it. For this reason, a web analytics tool is the right choice for you. With this tool, you would get clear and simple reports about your website traffic flow. You must know how to proceed with your web analytics and below is your guide to accomplish the same.

The first thing that you need to do is collect the data. If you have web analytics tool handy, it would take care of the same. You must ensure that you have included all the data collecting parts of your website. These parts could be the CGI logs, Web logs, forms, and any other data that may be generated by the website.

The successfully collected data now needs to be transformed. It is certainly a huge task to review the log file manually. You are therefore required to transform the available data into user friendly data that can be manipulated at ease. You analytics tool will do this functionality as well. In case you have no web log formatted data, such as CGI; your analytic tool may not help.

With the collected and then transformed data, you could start your analysis. This phase of the web analytics would interest you the most. You need to understand the pattern of the traffic coming to your website. Following are the points to check for:

Is there a specific time when most of your visitors visit your website? What are the most visited pages of your website? How many pages does an average user view before quitting your website? On an average, how long do your visitors stay at the website? Does your traffic come from the search engines? What are the most common pages that most of visitors exit your website from? Who is linked up to your website?

Once you have completed the analysis of your website, you need to asses the reports and set new bench marks for the improvement. You must make action plans and execute them well. You may want to add more business ads to your hot pages, and promote the pages that are not very frequently viewed. Identify the weak points and improve upon them. Your aim must be to cash in on your strong points, and improve on the weak ones.

Your potential visitors need to know what updates you have made to your website. Unless they are aware of the updates, your hard work would go in vain. This certainly calls for the promotion of your website, highlighting the newly made updates, to attract the visitors.

You would need to repeat the above discussed procedure on regular basis. This procedure is an ongoing exercise that you must do always.

by: Justin Harrison.

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