How To Virally Build Your List With Resale Rights
No, its not about spreading a virus that makes people buy the stuff youre
selling.
Although with certainly negative inferences, viral marketing is actually a
good thing: its a marketing technique that encourages readers and website
owners themselves to pass the message ostensibly for free, but really to
the benefit of the original maker of the message.
Want an example?
The Hotmail Explosion
Hotmail was able to flourish magnificently in the Internet simply through
viral marketing:
Free Services They started with the most basic of incentives: they gave
away email accounts and related services for free.
Signature For each message sent by users with free email accounts, a simple,
non-irritating signature was attached: it was a hyper link invitation to
have a similarly free email account.
The Building of an Empire Without even knowing or caring, email owners are
participating in the viral marketing campaign of Hotmail every time they send
an email to other people. Upon reading the tagline, recipients may be induced
to have their own email account in Hotmail as well. When theyve successfully
created one, each message they send to other recipients contain the very same
invitation, and the cycle starts all over again.
Next to Discuss: Resale Rights
Lets stop talking about viral marketing for the meantime and jump to
discussing resale rights. Upon purchasing articles, eCourses, or ebooks, you
re sometimes allowed to purchase resale rights to these works as well. With
resale rights, you have the right to sell the works youve purchased at any
price you wish and as many times as you can.
The Link between Resale Rights and Viral Marketing: Increased Readership and
Awareness
Now, well combine the two previously discussed topics to end up with the
ultimate benefit to your business. With resale rights, you not only gain
income from selling the rights to the books, but you also indirectly profit
from increased exposure. As long as the works youve sold contain specific
and beneficial information about your company, each time your customer sells
them to other people will instantly means one more reader getting acquainted
with what your companys all about.
Through viral marketing, youll give your customers more reasons to resell
the works theyve bought from you and consequently solidify the presence of
your company in the Internet.
Important Characteristics of a Viral Marketing Strategy
No matter what viral marketing technique you use, your strategy must have all
of the following characteristics:
Free There must be something for free! If not the resell rights themselves,
then think of something else that you can give away for free.
Simple and Easy Transmission of Message Articles, ebooks, and eCourses are
easy to send. Podcasts, although possessing more than the usual number of
bytes, are still not that difficult to transfer as many people nowadays have
their own MP3 or MP4 players. Whatever format or medium you choose to convey
your marketing campaign, it must be something that wont give people
headaches just to send them!
Use Psychology to Encourage People to Spread the Word There must be
something psychologically or socially appealing about your message vehicle
that will motivate other people to spread the wordor work. If your articles
totally funny or witty, it will encourage customers to sell the article to
other people because theyll be providing valuable entertainment to their
customers. Find a way to appeal to your readers ego or greedas long as it
works, that should be good enough for the business.
Advertising for Advertising You have to inform as many persons you can that
youre selling resell rights to your articles. This means advertising about
works that contain advertising about your company. There are two basic types
of advertising:
Paid Advertising Although accompanied by certain fees or charges, paid
advertising have the advantage of greater and more specifically-targeted
exposure. Paid advertisers can ensure that the right people are seeing your
ads at the right time. Examples of paid advertising are classifieds and press
releases.
Free Advertising Dont underestimate the use of free advertising because
more exposure is still better than none. You can advertise for free in forums,
blogs, and your very own newsletters and auto-responders.
Rely on Your Network Dont forget to have your links displayed by your
affiliates. Thats why theyre called affiliates, after all.
If you find the term viral marketing too destructive a word when teaching
your employees on how to advertise about your company effectively and for
free, you can also use avalanche or buzz marketing as a replacement.
by: Elijah Chai
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