How To Win A Logo Design Contest - Important Guidelines

Logo design contests have grown into one of the most feasible ways for companies

to have their brand identities designed at an affordable price range while at the same time also getting high quality, creative concepts. Those who participate in these projects find it to be a great platform for them to display their skills and also earn a good amount of money by winning. Though all this sounds pretty easy, there are certain issues that you must be aware of. Take a look at some of the guidelines below and increase your chances of winning a logo design contest.

1. Follow Instructions Given in the Brief

If you don't follow instructions given in the creative brief by the client, you might as well consider losing the contest, even if your concept is good enough. Remember that customers are very keen when it comes to their drafts and prefer the designers to follow them perfectly. If you have any other creative ideas about the design, contact the client and share your ideas. Or create your ideas and send them along with other concepts done according to the brief. You never know, the client might just like your creative concept better. This helps in building client-designer relationship.

2. Ask Questions and Understand your Client

Once you share your draft, make sure you respond back to any feedback left by the client. The client will be comfortable knowing that you are taking the contest seriously and are dedicated to providing him/her with the best concept. Interact with him, take criticism positively and learn from the feedback he is giving to other designers as well.

3. Create Unique and Original Concepts

Winning a project requires you to have unique and original concepts. Contestants mostly utilize one concept with different variations and post it up on different contests. This is not only unethical but also one of the leading causes of issues of trademark infringement when the design of one company resembles that of another. When caught, it will lead to copyright infringement and a loss of your reputation as a trust worthy designer. Do not spoil your reputation and strive to build your professional profile by being honest and dedicate to your work!

Follow these basic guidelines whenever participating for any logo design contest and you will surely be a prosperous winner! Remember creativity, honesty, originality, customer satisfaction and good communication skills are essentials to winning.

by: Ann Martin

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