To inspire a designer for a serious creative work you need to describe your ideas about the project and give him freedom in expressing them. So here are some tips on how to influence a designer to work fruitfully on your benefit:
1. It is a big responsibility to choose the right designer.
First of all, have a look at designer's portfolio. If you like his works and him as a personality - do not hesitate. Actions speak louder than words or awards.
2. Getting ready for the "first date".
Meeting a designer will take some time. Explain him the final results of your work. It is better if you write it down because there is a possibility he forgets the logo location for example. Be specific about your future tasks and plans.
3. Be open to new ideas.
Do not ask the project to look like a design template of a certain company. Be open for unexpected ideas. You should care about content. The image of the website is not up to you, but to the designer.
4. You friends are not your clients.
The design is made for your clients and not friends or relatives. That is why you need your designer to know exactly who are your future clients and what do they expect. The design should be liked by the clients-to-be and not you.
5. Do not teach the designer.
Do not prompt the designer from behind his back. He knows what to do.
6. Trust your designer.
You pay for him to be a professional. When he will show you the sketches - be specific in comments and remarks. Provide logical explanations.