How To Write A Good Speech?
There are a lot of people that are good at making speeches
. But often it is not the speakers who write these moving speeches, it is a speechwriter. So what does it take to be a good speechwriter?
Writing a good speech is a lot like making a good cake. Having the right ingredients is the key to its success. You can deliver a successful speech with just a few easy steps.
1. Ask yourself what your main idea is. Outline the key components of your idea and the ultimate goal for your speech. This should be simple; people generally learn two or three key points, so it is better to do a speech that is clear and well-planned with a couple of simple points than a long speech that confuses people.
2. Include the three basic elements in your speech.
Introduction: A summary of the points you want to get across. This gets the attention early and it sets the tone for your speech. If you begin early with a long introduction or have a confused introduction, people will start to tune you out. An introduction should be interesting, to the point and not too long. Your voice should be confident and loud, which will engage the audience from the start.
3. The midsection should discuss your main ideas. Aim for a couple of points for a 10-minute talk. For example: what Italian food is, why I like it, the benefits I get from eating it and some of the drawbacks of consuming too much. Now you have a paragraph of one of your key points. After you have made the categories, you simply make them full coherent sentences.
4 Move to the conclusion. This should sum up all of your key points and serve as a reminder of what you just talked about.
In an interview with the BBC, Dr. Max Atkinson (a communications specialist) outlined his speechwriting techniques. He also illustrated how these techniques have been used in historic speeches.
One such technique is introducing contrast. This is extremely useful when presenting a positive spin on a negative issue. One of the most famous examples of this can be seen in a speech given by former American President John F Kennedy: "Ask not what your country can do for you but what you can do for your country."
Another technique is the use of three-part lists. Dr. Atkinson explains that this can be an excellent way of adding finality or confirming a statement. Former British Prime Minister Tony Blair was a fan of this technique. One of his most famous campaign slogans was "education, education, education".
These techniques can be used like tools - they can be chosen from a toolbox and applied as necessary. A few other techniques you might find in a speechwriter's toolbox might be the use of imagery, anecdotes and alliteration.
So next time you have to prepare a English speech or presentation, try applying one or more of these techniques and see if you have what it takes to be a winning speechwriter.
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