How To Write A Multi-level Marketing Team Newsletter
The aim of sending a news update for your MLM team is usually to keep active downline informed
, encourage inactive people to become active again, recognise successes and promotions within your MLM team, inform about meetings and promote the meeting and also to let people know what has happened in the previous period (normally monthly) and look forward to what is going to be happening soon.
There is a great deal you can do before you write your newsletter to make it easier for yourself when it comes to the moment to when you want to write it. Make sure you keep any snippets of news that you want to write about, but don't write that piece about it yet as it is preferable to create your entire newsletter at the same time as it flows more naturally that way. Look at the MLM company website for new information that you may also wish to include in your news, rewritten in your own way. It is important that you also set time aside to write the newsletter, as you don't really want to be disturbed if your creative juices are flowing well.
There are four basic parts that make a good Network Marketing newsletter, the first is the start which is your hello and summary of what has happened in the last period. The news section which should contain praise for achievements, special incentives or sales that the company is doing and any new information and developments. Next comes the middle where you can have updated regular info, for example details of business presentations and team gatherings, team support site details, confirmation of who in your network marketing downline the newsletter is sent to (i.e. your whole team, just the central team or perhaps only those you personally introduced to the Network> company) and useful tips. The last part is where you can talk about things that are relevant to the current or upcoming period and a call to action, which should be varied to target the different types of people in your downline, one month this might be a retailing message, another it could be about what a great time it is to recruit new team members into the organisation.
When it comes the moment you want to create the newsletter I've found it is best to do the news section and middle parts first, that way when you then compose the beginning and the last part you can link it into the information you are sharing elsewhere in the team news update with the start giving a highlighted taster of exciting news they will read in a moment and the end rounding it off, highlighting the incentives, successes with an appropriate call to action.
In the early days of developing your MLM business there may not be so much news to include so ask others in the team for input to write testimonials of their sales or recruitment achievements or on topics they may be particularly good at.
Write the team news update as if you were talking to someone in your team, this way your team news update will flow better. Once you have done the draft, read it, make corrections, put it aside and come back to it a bit later (next day if you have time) and read it again, at this point you are likely to spot other things you need to correct or improve. If you can get someone else, a friend who will be honest with you, to read the final draft too as they may suggest to you something that could be said in a clearer or more exciting way.
The more people you can reach by email within your downline the better, it saves cost on sending out newsletters by post. As well as emailing / posting it to all or part of your downline, send it to your upline too and a few non-networking friends, both for their feedback and of course to encourage them to join you in the network company. As your downline expands you may wish to consider an emailing program. Legally you must also include the ability for people receiving your news update to unsubscribe.
My golden rules for MLM team newsletters are keep the layout simple, especially when sending by email as fancy pictures etc may mean it gets blocked. Stick to regular times, e.g. start of month, to send it. Never be negative or highlight failure. And finally remember your audience, for example if they are experienced network marketing leaders you would give them the news about enhancements to the marketing plan in a more detailed way than you would those who have not been involved in Network Marketing before.
Article by Roy Strong of Strong Marketing Ltd
http://www.strong-marketing.co.uk
by: Roy Strong
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