How You Can Win When You Work With Google Ad Sense

Google's success in getting hold of and keeping their advertising share of the market is truly remarkable

. The Google AdSense banner is certainly the largest among advertisement platforms and its strength is certainly its user friendliness. And, of course, it works very well too.

Goggle AdSense has a very well organized contextual platform that is well optimized also. They also keep most of their advertisers online. However their performance can certainly be challenged if not overtaken. In order to get the most ad revenue you must interweave other networks. For this you must know how to equate revenue statistics and optimize the networks.

There are 3 ad metrics on which their revenue is based:

Goggle's default ad metric is the standard and most advertisers look to this system of measure alone. This can be an error if you are splicing in other ad networks. The page eCPm can be termed the average eCPm an ad publisher will make for every page that is viewed. It is simply the total of all AdSense advertisements that are displayed on a single page. In case you are also splicing other ad networks the eCPM of a given page will fall since all ads will be working simultaneously.

Ad Unit eCPM is an ad unit of measurement which is the average of every kind of ad that is taken into account for measuring eCPM.This is a more reliable way to measure performance against other ad networks.

Individual Ad eCPM is a measure of the way the ad performs with respect to its context. It is a good way to test the creativeness of the ad and to quantify the results of ad campaigns. Placement ads are generally ads placed on your web page by advertisers who found your ad page on their own and liked to advertise there. These impressions will pay more revenue since the advertisers are more focused and they have been earning well through your webpage. The other ads placed on Adsense that are dependent on the content of the page are called contextual ads.

Contextual ads will show up on the webpage after the keyword, which advertisers bid upon, appears a given number of times in the continent.

Placement ads, however, are not much influenced by any creative changes because they are governed by the way the advertiser who chose his site to put the ads on performs. The eCPM of placement ads is high and therefore needs to be increased more. Further market drivers will work to affect placement impressions...

Google may have made an intelligent move by inventing the page eCPM. Since most ad publishers will view their page eCPM alongside that of other networks; This is almost equal to comparing a single apple to a whole barrel and so the page eCPM shows up higher than a unit CPM.The page eCPM also rises because of this wrong practice and this where the advertising program gets preferred over the competition for impression ads.

Getting down to basics ad sizes will help when comparing eCPM to that of other networks. Just navigate to the reporting section in and double click "For Publishers". Then tick the AdSense eCPM to make it one of the units of measure when you search the ads for size and placement. This will give the specific eCPM for each ad and you can now safely compare Adsense with other networks that carry your ads. You will also be able to work your ad campaign to be very effective in increasing your ad earnings.

by: Alexi Snider

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