How Your Competition Will Help You Build A Better Relationship With Your Subscribers

How Your Competition Will Help You Build A Better Relationship With Your Subscribers

If you want to get the most out of your own customers then going to your main business rivals may seem like the last thing you want to do.Clearly you would not expect to phone your rivals and ask them to help you build your own business but they may be willing to help out in a less obvious way.

Depending on the niche you are in you may have others offering similar products and services and using email campaigns to communicate with their list.Now there is nothing to stop you from joining the lists of all your business rivals and seeing just how they communicate with their customer base.I recommend that you don't use your main business email account to do this but set up a specific email account (perhaps Gmail or Yahoo for example) for this very purpose. Then all you have to do is sit back and wait for the data to come in.

If your niche is very active you are sure to see a whole range of marketing styles and techniques come into play. Some people may hardly ever communicate with their list at all, others may send messages sporadically while others may be firing off emails on a more regular basis.

When you see what your rivals are doing it is a good idea to put yourself in the eyes of a customer and read the emails from this perspective. Do they make you want to open them up? If so is the content interesting or do you get half way through and give up?If they contain an offer, is it a compelling offer and are you tempted to visit the website and find out more? Are your competitors using tricks and tactics you could usefully introduce in your own marketing campaigns?

After a few months you will be able to build up a picture of what your competition is up to and whether their tactics are good, bad or indifferent.You will want to ignore the bad and indifferent but set out to improve on those of your rivals who you judge to be good.Now I don't mean that you should just go out and copy what the competition is doing but I do mean that you may get inspiration from what you read and act accordingly.

Basically if you spot that a rival is doing something that makes you sit up and take notice then you should consider adopting a similar strategy for your own business.

If your niche does not have too much competition then you might want to sign up to the opt-in lists from other email marketers in unrelated fields. Again by seeing which of their campaigns would have you reaching for your wallet you may find something you could adapt for your own customer base.

You might, for example, find that adding pictures and a bit of colour to your emails helps lighten them up a bit and gets more people to take notice.

No matter what niche you are in or no matter what your rivals are up to you should always keep your email campaigns simple and easy to follow.There really is no need to go into all the minute technical specifications of the products you offer or to offer. Instead write two or three crisp sentences setting out the main benefits your product or service will give to the reader and you will have their attention.

If writing is not your strong point, or if you can't justify the time it takes to compose a really strong email series, then investing in a professional freelance writer to do this task for you could really pay off.

And finally don't be tempted to think that signing up to a rival's email list is somehow cheating because the chances are, if they are any good, they are doing exactly the same to you.

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