How can Digg help your social media marketing?

Digg is a web resource that is driven by its user base

. Users of Digg are in essence researchers who search for news items and other useful stories from across the internet. They then submit these articles to Digg which in turn are read by other users of the site who will also add new items that they feel are newsworthy or useful to others.

Each article sits in a queue where it is reviewed by users of the site. They then deem whether it's of use or not and this democratic approach enables all users to be editors. When an article gets a positive review users select Digg it' and if enough people like the article it will earn a position on the homepage.

This site has been around since 2004 and its popularity is increasing. There are new facilities available now and the site is starting to embrace social media marketing and all it has to offer.

What's new on Digg?

The site is much faster now allowing articles to be submitted, reviewed and loaded in short time frames.

It's possible for users to set up My News' custom pages. Users can access content from friends and users they follow. Similar to Twitter, Digg allows its users to follow each other.

These updates mean that Digg is embracing real-time web as most of its users are likely to be well acquainted with Facebook and Twitter. This social media feel will open up to Digg to the social media market.

Other forms of social media marketing

Incorporating these real-time elements into sites can only lead to more successful social media campaigns and there are plenty of other examples of sites embracing social media:

Google is working with companies that have developed some of the most successful social networking games on the internet. Again it's likely that Google is not looking to develop something completely new but to benefit from the social media market already there.

Facebook has also added a news feature and you can let your friends know where you are by signing into a specific location via your mobile. You can announce for example that you're at Starbucks in Manchester so friends are notified and can meet up with you there.

Another company that have successfully run this kind of feature for some time is FourSquare. There are over 4 million users of FourSquare and this social media tool is extremely popular.

How can social media marketing help your site?

By embracing the social media tools out there you can significantly raise the profile of your site and enhance the experience for your users. By looking at what other brands are doing on the internet you can see how social media is becoming an important element in the overall internet marketing mix. The benefits are obvious - you open up your site to social media audiences and are guaranteed to attract more traffic.

At searchengineoptimisation.com we are a social media agency offering expert advice on all aspects of social media marketing.

How can Digg help your social media marketing?

By: Wilkinson Smith

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