How do names given to mobility scooters impact the choice of the buyer?

Odd names for Mobility Scooters may confuse buyers a little

, but they may also arouse their curiosity. If the name contains a word that will indicate how powerful it may be, such as an animal known for its strength and endurance , then people could be interested in finding out more about the product, then perhaps in buying it. Then again, some shoppers seem to prefer playful names or ones that contain words that indicate a status. Whatever the preference, most products should not be judged by their name as it does not indicate what their features are or how they could benefit the buyer.

How do names given to mobility scooters impact the choice of the buyer?

By: Michiel Van Kets

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