How important is a questionnaires to success of the website development project?

How important is a questionnaires to success of the website development project

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Going to a restaurant where staff hasn't been properly trained is annoying to say the least. They keep running to the manager asking if the cob salad contains nuts, running to the bar asking whether they do any virgin drinks, take forever to process your card, fail, call entire staff to assist them and usually end up charging you twice anyway. This same scenario is true for website development project and companies which don't bother with comprehensive Website Development Questionnaires and customers who reckon it is a waste of time to fill one in. What happens next is the endless chain of emails, phone calls and necessary to finally establish the project requirements, website targets, design preferences, etc.

A proper way to ensure the website development and design project is delivered on time, within the budget and satisfies customer's requirement is to fill in a business website development questionnaire. Not only does it provide your UK web development company with a basic outline of your objectives for the project but also gives you a better understand of your requirements and goals. It will help both parties to articulate, identify and agree upon the overall project goals, including specific messages, target audience, content, look and feel, and functionality. Several hours spent filing in the questionnaire will save you several months unavailingly wasted on requirements clarification.

So what information would be helpful for a web development company UK to have prior to creating a proposal for your website development project? First of all they would like to know about your company's background, reasons for starting the project as well as any budget limitations you might have. This information will be helpful during the initial business analysis stage to have a better understanding of work that will be required, resources, and project rationale.One of the most important questions to answer is about the primary goals of the future website: whether it is intended to increase public awareness of the company and its services, strengthen market positions, establish new sales and lead generation channel or make products and services available for purchasing. If you can identify target audience including their interests, age, income, lifestyle and geographical location do include this in the description as this information will have a great influence on website's design and functionality.

Can't stress enough the importance of identifying goals and objectives in regards to website's content, especially now when it is so closely tied up with search engine optimisation and internet marketing. Formulating and specifying how the content is going to be changing, ways it will be created and uploaded, identifying content owners and their responsibilities, overall content organization on the website, frequency of updates, content elements such as news or blogs and their place on the website are crucial to website's success or failure online. Think it through, look at website you like to visit, research your competitors website and let your UK web development company know what you would want to see on your website, which elements you like and which you don't like.

Consider how the website will be promoted and marketed, whether it will be appropriate to use animated graphics, audio and video elements, have e-commerce functionality added to your corporate website, or a place to post job vacancies, whether customers may need a dedicated client area and will need to be able to login to access specific information on the website. All this will need to be reflected in website's design and choice of technology as well as have an effect on price.

So when your UK web development company sends you a lengthy questionnaire don't delete it from your inbox, instead take some time to think about your new website, visualize it, identify its main functions and write down your answers. Every word you write and forward to your website development UK firm is guaranteed to save you several hours or pounds and bring your a step closer to online success

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