How to Avoid the Most Common Twitter Marketing Mistakes

How to Avoid the Most Common Twitter Marketing Mistakes

Twitter Marketing Errors that You Can't Afford to Make

Twitter marketing has been ruling the roost for quite some time now, but still new online marketers make mistakes while working on it. You are about to read about some blunders that can stop your progress.

People use Twitter to connect with others, and if you just go in there and send out your marketing messages without forming a relationship with your followers, then you'll not get far at all. Make sure you use Twitter first as just a way to get to know your contacts, and then you can start advertising to them. The idea is to get to know them so that when you finally do start promoting stuff, they won't even realize what you're doing. Twitter marketing isn't like other forms of marketing in that it's not really marketing at all. You need to use it instead as a way to form bonds with your followers. You want to cultivate your followers so that you can use them for promotional purposes much later on. What you're trying to do is help them with whatever problems they may be having, and that help is going to come from your product. It's really about recommending the products instead of selling them. You cannot make it on Twitter unless you understand this. Stay away from those mistakes if you hope to succeed. Besides that, you should ask yourself, how would you respond back to someone on Twitter if they directly approached you with an offer, without even telling you about them? You have to build a foundation here by sharing useful tweets that contain targeted information, only then can you think about working on the marketing part.

Don't make the mistake of not leveraging your followers for your marketing purposes. This isn't to say you should expect your followers to do your marketing or selling for you. The goal, rather, is to increase your number of followers with the help of the ones you have already. Are you wondering how to do this? It's as simple as asking your followers to re-tweet your interesting tweets! Nothing more than that.

Everyone has his or her own list of followers, so this way one tweet can virally go out to many new people. Your influence on Twitter can grow rapidly this way, as when new people read your tweets they may start following you. So don't fail to make use of this resource your followers represent just because you don't want to ask them. You don't have to be concerned about making such a request, as it's not really a big deal. You want to learn how to expand your influence on Twitter as efficiently as possible.

Coming across like a corporate executive is another typical mistake made by Twitter marketers. Their plan is to show everyone how successful and powerful they are. This corporate image does not work on Twitter, where people are looking to connect with actual people like themselves. It also gives you more flexibility when you aren't simply representing one product or company. You'd find that your followers would lose interest in you if you look like you're just speaking for your company.

Overall, Twitter is a giant market that can be very profitable if you use it in the right way. To succeed with it, however, you have to learn the particular way it operates and not make the kind of mistakes mentioned above.

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