How to Build an Osteopathic Practice - 3 Marketing Tips For Osteopathic Physicians

How to Build an Osteopathic Practice - 3 Marketing Tips For Osteopathic Physicians

Osteopathic physicians who decide to enter private practice face many of the same challenges as do other medical providers, namely how to generate and maintain an adequate patient base. While osteopathy is gaining widespread acceptance, there are still millions of Americans who have no idea how powerful and comprehensive this form of medical care is for a variety of acute and chronic conditions. Because of this, the physician's practice-building efforts must rely heavily on community education. Below are three marketing strategies that will help the osteopath gain greater community exposure and trust through effective education.

1. Website and Internet Presence-- It is absolutely crucial that osteopaths have a very strong website that serves as both an information portal and as a marketing tool that clearly conveys the benefits of what is offered. As with any other service out there, increasing numbers of modern people are turning to the internet to find reputable resources for their problems and pains. The osteopathic website should have a number of well-written health articles along with a home page that connects with the reader's pain and encourages them to take action by calling their clinic. It is also vital that the site look highly professional and current in terms of web 2.0 technology.

2. Public speaking-- This is an excellent way to gain great exposure within the local community for free. Osteopaths should rely on marketing strategies such as public speaking because it is one of the most effective ways to convey expertise, build trust, and overcome the fears that people often have in trying something new. There are a number of possible venues to pursue speaking gigs, such as health food stores, schools, Chamber meetings, and at the offices of other health practitioners.

3. Become an author-- Perhaps the greatest way to convey expertise and easily get people in the community to see the value of osteopathic care is by authoring a book. With the advent of self-publishing, this has become much easier to do than ever before. I consider writing a book to be one of the greatest assets to the long-term success of any service-based business.

Most osteopaths will succeed in private practice because they have the discipline and fortitude to persevere through the various challenges that arise in building their business. In this day and age, it is important to not only be disciplined, but to be innovative in your marketing efforts. Go the extra mile to connect with prospective patients through solid education and rapport-building. You can accomplish this through your website and through various outreach activities like public speaking. While there are many other ways to build a thriving practice, my experience is that these are some of the most effective for osteopathic physicians.

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