How to Combine Twitter and Facebook

How to Combine Twitter and Facebook

How to Combine Twitter and Facebook

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For an effective social media marketing strategy it is a good idea to know how to effectively combine Twitter and Facebook.

First, we'll assume that you have only one Twitter account and one Facebook page for your business. (Assuming more than that will just make this even more confusing.) Perhaps your business is a local restaurant specializing in homemade ice cream and pasta.

Let's also assume that you don't yet have a website. Yet you know that it is important to stay in contact with your loyal fans and to connect with potential new customers.

You set up a Facebook page that includes coding for an email optin box. The email optin box is run through an online service that stores your database and makes it easy for you to email everyone in the database. When you've made a batch of a new ice cream flavor, for example, you can send out an email about this, perhaps with a coupon for a half-price cone.

You then use the Facebook page link (as soon as you have enough people who "like" your page you can get a customized URL for it) as the one hot link on your Twitter account. And of course you put your Twitter link on your Facebook page.

On Twitter you can tweet about your new ice cream flavor and even encourage people to sign up on your Facebook page email optin box in order to get a coupon for a discount on your ice cream offerings.

Now as you don't yet have a website or a blog how can you share original content with your followers on Twitter or the people who "like" your page on Facebook?

On Facebook you can add content, including content you've written as if it were a blog post, to the NOTES application on your Facebook page. The beginning of this material in NOTES then comes into the wall of your Facebook page as an update with the link to the entire article in NOTES.

If you've set up your Facebook page so that any of your updates automatically posts to Twitter, you will then automatically update your Twitter account with the link to the article on NOTES of your Facebook page.

Starting at the other end with Twitter, you can use twitwall.com to write the equivalent of a blog post. The headline of this material automatically becomes a tweet with a link to the body of the material. Then if you've set up your Twitter account to automatically feed into your Facebook page, the link to this twitwall material will be carried in an automatic update on your Facebook page.

Is this beginning to sound confusing? That's because it is. In fact, when you decide which of your social media activities will automatically feed into which other of your social media activities, you have to be careful because you don't want lots of duplicate updates/tweets.

Thus when deciding how to combine Twitter and Facebook, give careful thought to which of these will be your social media marketing headquarters and which will be the field office. Then adjust your social media marketing strategy accordingly.

And for more help integrating Twitter and Facebook, get the FREE report "Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3" at http://www.millermosaicpowerof3.com

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