How to Conduct Research and Uncover Profitable Online Niches

How to Conduct Research and Uncover Profitable Online Niches

Unless you already have a great idea on the table, chances are you will need to spend some time looking into what types of products and services that you can successfully market. In order to accomplish this, you will need to conduct some investigation into what is already being offered in the way of Internet marketing campaigns, and where you might be able to slip in and fill a niche somewhere in that great big business picture.

Here are some tips on where to find information about niche markets that might be desirable for you, as well as how to find places to launch your marketing efforts.

If you are starting fresh and looking for your first idea for an effective marketing campaign, the first place to begin is with yourself.

What do you like? What types of products are important in maintaining your standard of living? What types of services of goods would make life a lot easier for you, if you had access to them? How much are you willing to pay for these goods or services?

Spending some time searching your own wants and needs may yield some interesting concepts for niches that you can investigate online, and see just how much attention is given to those sorts of products.

Another method is to simply sit down with a piece of paper and make a list of ten subject that some to mind without going into any really deep thought processes. The list will probably be somewhat random, although thinking of one subject may immediately draw your mind to a related subject.

Don't fight the flow or spend any time second-guessing the subjects that come to mind. Write them down and don't waste time thinking they are silly or inappropriate. There will be plenty of time to evaluate the subjects later on.

As a third source of inspiration, go out with friends, but take along a small note-book. As different subjects up in conversation and catch your ear, make a quick note. A one or two word phrase should do the trick nicely. The idea here is to get some ideas for markets to explore, based on what types of issues come to mind among people you know.

While none of these methods are particularly scientific, they can yield some interesting topics to research. Don't reject any of the ideas out of hand, until you spend some time online and see where the subjects lead you.

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