How to Conduct a Networking Campaign to Boost Your Business
How to Conduct a Networking Campaign to Boost Your Business
A big advertising campaign can boost your traffic and sales, but the problem is that the results are usually short-term. A networking campaign will also boost your business in the short-term, but the relationships you build will have a long-term benefit that keeps growing.
What is a networking campaign? It's a carefully planned series of networking events, activities and actions taken within a specific period of time. You'll want to prepare for your networking campaign as carefully as any advertising program.
Ready to make an incremental leap in the size, depth and effectiveness of your business network? Here's how to plan, conduct, and evaluate your personal networking campaign.
* Know who you are and what you have to offer.
* Decide in advance what you want to accomplish. Are you looking for more contacts, a deeper relationship with existing contacts, more referrals, increased visibility, or are you prospecting for potential clients?
* Choose a time frame. A commitment of less than a month is probably not long enough for repeating activities with the same groups. Plan to spend at least three months and even longer if you can sustain the level of energy and intensity this plan will take. After 6 months, you should settle down and let the results percolate.
* Make sure you have a reliable contact management system in place that you use for every contact you make. Know what and how you are going to track results based on what your focus is. The information you gather now will help you be even more effective in your next networking campaign.
* If you want more contacts, target new organizations that are different from what you normally do. To create more depth with your existing contacts, find out what organizations and activities they are part of. Learn more about their lives and how you can help them.
* For more referrals, study your power partners and shower them with referrals. Describe your idea referral very specifically when talking to your dedicated clients and "ambassadors."
* For increased visibility, take a leadership position in at least two or three organizations where you are in front of the group. You can even create your own group or events if there is an unfilled need in your community. When prospecting outside of your industry, find out if there is an affiliate membership in local chapters of associations for your best customer categories.
* Follow up. This is the number one failing of networkers. Only campaign as much as you can follow up on. Otherwise people will think you are cherry-picking them. You must focus on developing relationships and following up is how relationships are created.
* Don't drop everything when you are done with the campaign. Reduce your activity level to a meaningful level. Once you've been a regular, you can taper off. Because of your consistency, you'll still be perceived as a "regular".
Are you ready to plan your networking campaign? Be prepared! Unlike advertising, the results of networking will compound, providing ever-growing results that build on each other to strengthen you and your business.
As the Membership Director and Chief Networking Officer for the Clovis Chamber of Commerce, Beth Bridges has helped thousands of people network more efficiently and effectively. Visit Beth's blog at Visit ZamZuu Here
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