How to Create a Facebook Ad in Four Simple Steps

How to Create a Facebook Ad in Four Simple Steps

It's usually a good idea to start with one or two ads, track how they are performing, and then create more ads when you can gauge what works best for you particular business. The four steps for creating a Facebook ad are:

1. Click on the "Advertising" link in the footer of the Facebook home page.

2. From this page, click the green "Create an ad" button.

3. On the next screen, you'll be able to design your ad. Note that a Facebook ad consists of three main elements: the destination URL, the title, and the body of the ad.

4. The destination URL is the Web address of the page where you want your users to land when they click on your ad. If you're sending users to your Facebook page, you'll put that URL in here; if you're sending them to your website, you'll use your Web address. To make your ad as effective as possible, you should always ensure that the landing page is closely related to the content of the ad in terms of subject matter. For example, if your ad talks about an event you're hosting, you should point people to the specific event details on your Facebook page. If you already have your Facebook page and you're logged in as its administrator, you'll be able to select it from the drop down menu when you're creating the ad.

The title of your ad should be catchy summary of your ad that doesn't exceed twenty-five characters (including spaces). Your title should grab your audience's attention and entice them to read the rest of the ad as well as click through to your destination URL.

Your ad's body copy should relate to the title of the ad so that the two work as a coherent whole. Ad body can be up to 135 characters in length, including spaces. As you write your ad, you'll be able to see a preview of it on the right side of the page. Body copy should be informative while also containing a call to action for the users reading it, such as encouraging them to click through to your page or respond to an event invitation.

You can also upload an image in your ad. Note that the image can't be more than 110 pixels wide and 80 pixels tall and 5 MB in size, and its aspect ratio should be either 4:3 or 16:9.

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