How to Create a Fan Page on Facebook in Seven Steps
How to Create a Fan Page on Facebook in Seven Steps
Creating a Facebook fan page is a simple process that can be done in a matter of minutes. To get the feel for it, start by creating a very basic page and then enrich it later on with applications and customized tabs. To get a basic page set up, follow these seven steps:-
1. From the Facebook home page, click the "Advertising" link in the footer at the bottom of the page. On the advertising page, click the "Pages" menu item, and from here click the green "Create a Page" button. On this page you'll be asked to provide the name of your business and the category that it falls under, such as health and beauty, pets, or real estate. At the same time of writing, Facebook was not allowing businesses to change their name or category name once a page has been created, which means that if your business name changes, you'll need to create a new page from scratch. Many Facebook users are currently engaged in discussions around this topic in an attempt to get Facebook to change this policy.
2. Add a profile picture. In most cases, businesses will use their brand logo for this image rather than a photo. This profile image will be shown in full size when someone is on the wall or info tab.
3. In the Blurb box, add a short tagline about your company. It's worth taking the time to craft this sentence carefully; for many new visitors to your page, your tagline is one of the first things they'll read that tells them what your business is about.
4. Once these elements have been finalized, update your status box and upload images or other media to your page.
5. Update your settings. You can customize the order in which you want your tabs to appear. By default, Facebook orders your wall tab as the first thing people see when they land on your page, but you can change this to another tab, such as your info tab. You can also make the landing page look different depending on whether or not the person looking at it is a fan of your page.
6. As the administrator of your page, you can decide on how much freedom your fans have on your page, such as whether they can post content on your wall and what type of content they can upload: text only, for example, or photos and videos as well?
7. Once you've created your Facebook fan page, you'll see a "Like" button on the landing page, visible only to people who aren't logged into Facebook or who haven't already Liked it.
With these seven steps, you'll be able to create a fan page on Facebook. Try it!
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