How to Customize your Display Designs
How to Customize your Display Designs
How to Customize your Display Designs
Your trade show booth is a direct representation of the quality of your products or services. A customer may take the decision of walking to your booth or not in a matter of seconds, which makes it all the more important to have a charming display design. Custom displays ensure that your display design highlights and reflects your brand value. Here are a few things you should remember when designing a customized display unit.
Type of display unit
Display units can be designed with a variety of equipment in different styles. The common types of display units used are
Pop up displays
Fabric Displays
Banners that can be displayed anywhere
Tabletop displays that can be very effective and versatile
Modular displays which are ideal to display sales samples
Panel displays that come in a variety of sizes and colors
Hanging displays which provide an easy view for all
Tower displays that ensure a 360 degree brand visibility
Most of these display options are portable and easy to assemble. Choose what suits your products and start designing your custom displays.
Convey the message clearly
An effective trade show display will ensure that your message gets across to the potential customers amidst the chaos and clutter of the trade show. But is that message about a product you want to promote or is it about your brand? Whatever the highlights are an image, the product name or your logo, make sure that they are visible to everybody. Three things that are vital in attracting the customers' attention are
The name of your product or service
The benefits of using it
Why customers should visit your booth
Ensure that the relevant and meaningful information is placed at a level, so that they are visible from even a distance.
Keep it neat
Try to give your message in as a few words as possible. Too many words or images can make it look messy and confusing. Use only the key words like the product name, your brand name or your tag line and use one or two main pictures to support it. Keep the flyers and product sample within the reach of customers.
Colors and graphics
A key advantage of custom displays is that you can use the colors that solely represent your brand and your product. Make the display colorful by sprinkling smaller images of the logo or the product over the design, but don't over do it. Adding customized colors and graphics to the design of your display will make it livelier.
Checklist for an appealing design
Here's a checklist that can help you ensure that your display design attracts as many customers as possible.
The products or services should be highlighted
The customer should get the message within 3 seconds of looking at the design
Use innovative signage and make it unique
Use visual effects and graphics to make the product look attractive
Identify the potential customers and focus on engaging them
Custom displays give you a better chance of achieving your objective and bring in lucrative rewards from the trade show by promoting your product and brand value in the customers.
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