If you want to know how to discover the truth behind email marketing then there are a few things you must consider.
Firstly you must ask yourself if you are putting a proper focus on building relationships.
If your just spamming your mailing list, or even worse getting mailing after mailing to your inbox, then you can quickly see that something is going on wrong.
Sincerely providing value and results in advance is the easiest way to develop a bond with your mailing list. This will increase your profits by ten.
Simply help your prospects get where they need to go. This will help you more than you can imagine.
Then next step on the path is to make sure that your messages are targeted.
Are you promoting dog training to people who hate dogs? If so do you think you will ever get a sale?
You must clearly define what your list wants then develop an action plan to give it to them. Take them step-by-step to their desired end result.
Not only will they thank you for it but it will help deepen the all important relationship.
Make sure you treat people with respect.
It is all too common to view people who sign up for mailing lists as merely leads. While yes, they are leads, they are still every day folks.
No one wants to be hammered over the head with messages.
Make sure to warm them up and help them make buying decisions through education and preselling.
Become their friend.
Does your mailing list view you a friend or some annoying spammer?
This is a critical shift that can put you light years ahead of your competition.
Confide your personality and faults in your mailing list and give them the chance to do the same.