How to Do Powerful Marketing through Facebook- Part 1

How to Do Powerful Marketing through Facebook- Part 1

The Marketing Solutions page of Facebook gives numerous accounts of successes of businesses that have benefited from Facebook marketing. When you read through their stories, you will be enlightened on the power of this social network in helping companies reach their target goals. Business owners gain the highest hopes of profiting by utilizing this powerful social networking site to market their product. Here are step by step approaches to creating a success story of your own.

The first step is to make your presence known to people.

Create your own profile and choose an effective profile picture. This is the most important aspect of your endeavor. The content of your profile should be concise yet significant. It should highlight pertinent information about your product. It is always best to give more facts and provide information to what people would be interested in about your product. When you do marketing, do not use superfluous language. No hard-selling stuff. Use adjectives in moderation. People tend to ignore too good to be true stories, and can easily recognize fake customer reviews. Use your company logo as profile picture, or choose something eye-catching that will depict the essence of your business.

Add friends. Start by filtering through likes and interests, by groups or by other means as specific to your business agenda. For example, if you are marketing school paraphernalia, start inviting people by age, and then schools, and then by geographical location, if you are keeping a physical store and are not solely on online marketing. This way, you target specific audience who will display interest in your product and therefore will give you higher probability of closing sales. Encourage these people to accept your invite. Then invite all friends of people who have accepted your invite as well.

Utilize walls, pictures, videos, groups and events section of facebook when conducting your marketing. Wall posts are the first to be seen when facebook account is opened. Be sure to post highlights of your product concisely. Upload high definition photos and videos. People are motivated to make a purchase if they are enticed by nice photos and videos of your product. If you are giving discounts on special occasion, spread the news through their events section.

Utilize Facebook Fan pages. The Fan pages are designed for businesses and ordinary people alike to announce their presence on facebook. You can encourage people to become your fans and share your product information with them. Fan pages are visible to anyone who uses the internet and therefore can be a valuable tool in your marketing campaign

Engage people in discussion forums. This will serve as an effective medium to gain customer insight, to provide customer support, and to interact with your clients. Be pro-active and do not take this portion for granted.

The steps provided above are your foundations to successful Facebook marketing. Perfect this portion and you will be ready for the next set of approaches to guarantee your online marketing success.

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