How to Dominate A Niche when SERPs are getting personalized ?

Google has been recording it's users search habbits and which sites they click on in the search results if the user hasn't opted out of this

. Google also revealed that this search history will have a growing impact on what sites are displayed in the SERPs for a specific user. How will this effect You as an Affiliate niche marketer ? It will become very hard to measure Your success in search engine marketing, because You never know how many people actually see results that are equal or close to the ones You are shown. You will need to search with an account on which You opted out of the search history to get an overall idea of how well You rank.? It will become harder to dominate a niche against big players. Large sites with a huge active member base will rank better. This could lead to a growing importance of Web2.0 Sites in niche marketing strategies. If You build links to Your niche sites on social bookmarks and video sites then the personalization could even help You get more traffic. ? The personalization has less effect on niche keywords than on broader search terms. If the user searches for one of Your niche keywords and is a user of any Web Web 2.0 Site that You are using for niche marketing, then it is becoming more likely that these sites will be displayed in the SERPs.? If You can find a hot niche keyword and are able to Dominate A Niche once then search personalization can help You to get repeat visitors and build a long term customer relationship with Your audience. That is because once the people start browsing through Your niche sites they are building the importance of these sites for personalization. When Your competitors enter this niche market then You might already have "secured" a Top Google Listing for that keyword for the people that have visited Your site already.? Dynamic Sites that generate a lot of repeat traffic will benefit more from search result personalization than small static sites. The more often Your audience comes to Your website the more ranking power it will get by being considdered more relevant to the user.? Your Niche Marketing Strategy should focus more on building content driven, dynamic and growing sites rather than mini niche websites, since on-Page SEO will become less effective with personalization in place. Build keyword rich content on authority Web2.0 Sites like Social Bookmarks and Networks, Article Directories and RSS Aggregators and Video Sites. The popularity of these sites will help Your niche keyword optimized content on them to be presented " because of " not despite personalization.?

How to Dominate A Niche when SERPs are getting personalized ?

By: Dirk Phillips

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