How to Find a List of Celebrity Product Endorsers
How to Find a List of Celebrity Product Endorsers
Are you trying to find a list of celebrity product endorsers? You've come to the right place!
Endorsement plays a big part in marketing. It has been used since the dawn of modern business. It has been proven that products or services will sell more if they are endorsed by influential people. There is a reason why famous people are paid tons of money just to endorse a certain product.
Celebrities and sports figures like Catherine Zeta Jones, Tiger Woods, and Michael Jordan have earned millions from endorsements alone. Many would wonder why companies would pay this much to their endorsers. The main reason is that the returns are greater because people are easily persuaded by the endorsers to purchase the product. Fortunately for businesses, some people will simply follow their idol's encouragement blindly.
Take heed of this undeniable fact especially if you have something to sell. If you have a book, service, or product, it is highly suggested to find people to endorse and give public approval to help with your marketing efforts! Obviously, persons who are more influential and popular in the niche provide greater endorsement value.
Luckily for you, you can get endorsements without spending much and you start by having a list of people who can endorse your books, services, or products and here's how:
Aim to make a list of 100 names of prospective endorsers for your book, service, or product. Making it a hundred will give you a lot of options because some people may be difficult to get in touch with. Some are too busy or just do not want to be bothered and since you have plenty of names in your list, you can just skip and go to the next person.
Make a realistic list; it is better to start with someone you know; people who will readily give their nods. Put names of people respected and relevant to your topic and niche. If your book, service, or product is about fitness, list the names of fitness gurus; start from the people you know and who are available.
It is understandable that you would want A-list celebrities and very prominent individuals as endorsers. However, these people are hard-to-reach so do not focus your efforts on this type of people too much. Get a good mix of a whole lot of different types of people so it will look like that everyone is important. It will appear that your book, service, or product is raved by people from all walks of life.
To help you find relevant potential endorsers, skim the magazines that your clients read. You can find names of future endorsers there. Websites such as http://www.amazon.com are good places to find authors who write about topics related to your book, service, or product. You can also find important people in National Speakers Association and Who's Who directories.
Colleges are great places to find endorsers. Professors are great resources since they are highly esteemed and very credible. Get ideas from other books and look for the names that endorse them. The very people that gave their endorsements for other books will likely to endorse yours too.
Keep in mind that the best endorsers are celebrities, gurus, and experts that are in your field. Target this type of people but take into account that some are difficult to reach. It is best to give an honest assessment of the time frame to reach your prospective endor
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