How to Gain Fans For Your Music Through the Internet - Part 2
How to Gain Fans For Your Music Through the Internet - Part 2
As I promised in my previous article, here I will talk about what is out there for the musician to connect with his/her/their fans. The Social Media Websites. So here is a quick A to Z.
Blogs
There are many Blog sites. This is an internet name for a diary. You can even add your own on your web page. They are how you give your fans a piece of your soul. The daily/weekly ramblings of an suffering artist or crazy superstar. In addition, since these are likely to be one of the most regularly places you write, they can get you noticed by Google.
Facebook
At the moment (2010) this is the king of the internet social sites. It has an almost arrogant disregard for musicians and their wishes. It is said that people go here to meet friends and get news,. Not to search for new people. It is not to be ignored simply because it is the largest. Have a presence there. Most importantly, have a fan page there. A fan page is where people can join the club without having to wait for your approval. Thus you can just push out info to anyone who wants to listen.
FourFour
This is one of the challengers to MySpace. I mention it, not because I think it is going to take over. It is just to make you aware that there are other communities' out there. Because they are smaller, the sooner you get into them the more chance you have of getting noticed within them. Don't just be a small fish in a big pond. Find a few small ponds. It may simply boost your ego from time to time.
Hubpages
A place for you to place articles about what you think is useful. It is probably more likely that your fans, management, P.R, team (more likely to be your best friend under the cool title of P.R. manager) would write these. They take some writing ability. These should be knowledgeable and mention you in subtle ways. This can get you noticed by the industry and industry followers.
MySpace
This is the one you probably know the moist about. It has been getting a lot of bad press and is either on the way out or just in a low point. It is however still the most music oriented of all the social sites. It is therefore where people go most often to find new bands. So be sure you are there.
This was the one place you could get people to listen to your music for free without sending them to your webpage. At the time of writing, MySpace is having discussions on what it is going to do with this particular service. Meaning, they have no idea if they can find a way to make money out of it.
Skype, Msn, Yahoo
These are just messenger platforms. The thing with these is that they have webcam ability. I have a feeling that this webcam phenomenon, though it was one of the earliest developments on the web, is not even close to being really developed.
Squidoo
The great "Lens". I think this is supposed to indicate a thing through which people will view you. It is not dissimilar to Hub pages. You can post many things to this. You can put things from across the various social networks into this as well as post articles. It is an overall look at everything you think your fans should know, see, read and hear.
StudiVZ and MeinVZ
These are much the same and based in Germany. If you are in other countries, then search for your country specific websites. These are very important on the "big fish - small pond" theory I spoke about in the paragraph about Fourfour.
Twitter
Even Barack Obama uses this to talk to the world. It takes some getting used to. What is important about this? Well it is such an individual item that there is no real competition. For this reason almost everyone works with it and not against it. You can use it to post across the board. You can connect your other social sites to it. Post once on Twitter and it is instantly beamed magically to all of the other sites. And you can try to gain those all important Followers.
Website
This is your own personal web real estate. The one place that you can, if you know how, do what you want. It is your calling card, your living room, your own magazine. It is as much part of your image as your clothes. If you can't dress it well, then do not show it. It is also one of the places you can make money. Not the only place but possibly the best for you and easiest to control.
Xing,
A business oriented site. Although a girlfriend of mine said she had to leave because of all the men trying to chat her up. I find it is great place to interact with the business community. The People with the real Money. Your manager should definitely be part of this. It is the internet Golf course.
YouTube
The all Seeing Eye. Here you can post your videos. It is the other place you can get your music heard and even better, get yourself seen. If you want to perform, this is where you can show your possible fans what you look and perform like. But be careful. It may be where they see your downfall. It has a great ability to attract people. It reaches two senses, sight and hearing. So double whammy. Don't forget to post your website address all over this.
This is a list but not THE list. There are many out there. New ones hiding, waiting to be found or burst onto the scene. Ones we think are dead but will come back.
Now you have had you little look at what is out there... what do you do with them?
Well I would tell you but then I would have nothing to write about in my next article. There are other things to be considered.
-Internet Fan Marketing,
-Music Alternative income sources.
-Fans as your capital.
-and much much much much more.
I love this stuff,
James
J
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