How to Get SEO Results for Competitive Keywords
How to Get SEO Results for Competitive Keywords
Whether you're an SEO professional working for a company or on your own, finding ways to deliver great SEO results for your clients is a continuing mission. Perhaps you've had success with niche clients and keyword phrases. Now you've picked up a few clients in highly competitive markets and ranking has become a bit more challenging. Here are several solutions to turn invisible me too' clients into well-ranking, distinguished online entities.
Be forewarned. It's not an easy or speedy task to compete with popular search terms, so be prepared to invest six months to a year of continuous tweaking, updating and optimizing to see results take hold. Gaining the time for your SEO campaign is something you'll have to sell your clients on in order to achieve the desired outcome.
To be realistic, unless you have thousands of high-quality inbound links to your site, you're probably not going to be able to compete head-on for the most popular industry terms. Instead, try the indirect approach by using modified industry keywords along with linkable content and social media to boost qualified traffic to your site. You might not rank for the same keywords as your competitors, but you'll rank for very similar searches that might include the same target market. Out of this traffic you can build a qualified source of leads and potentially rise to the top of the search arena for your modified set of keywords.
Tweaking Keywords for Long-Tail Searches
First off, the keyword strategy for a highly competitive industry can be tweaked to include slight variations of competitive terms. For example, using a less popular version of the keywords new york laundry mat could be phrased newyork laundry mat. Even if the less popular search term only yields 5-10 percent of the search volume of the related keyword, you will still get more traffic by ranking #1 for the tweaked phrase.
Keyword Modifiers
Second, using keyword modifiers can boost performance when trying to rank for highly competitive keywords. For industries like financial, dating, travel, website development, insurance, real estate, gambling, medical and of course, SEO, trying to rank well for related keywords can be very difficult. Instead of trying to compete with companies that have thousands of incoming links and have been ranking highly for competitive terms for years, use modifiers such as best, convenient, affordable, quick, trusted, secure, etc. This will broaden your opportunity for being found for related industry terms that normally would be impossible to rank well for on search engine result pages.
Linkable Content Creation
Third, start building on-site how to/problem-solving' content for external sites to link to. Things like company blogs, press releases, how-to videos and informative white papers are great ways to include keyword-rich content and tags while creating linkable content. Daily blogs and news updates have become very popular because internal employees can easily manage and create content based on day-to-day changes and events.
Non-Commercial Keywords
Fourth, consider using non-commercial keywords. By doing this it will be much easier to rank well for these less popular terms and you can build a traffic stream that has the potential to convert later on. If anything creating more traffic to your site could result in people linking back to it and thereby building more authority for it.
Social Media SEO
Fifth, harness the power of social media marketing channels. Through Facebook, Twitter, YouTube, LinkedIn, MySpace, and others you can promote your SEO efforts and gain the benefit of crowdsourced, social scattering' of your content. Incorporating things like video is an essential form of SEO and shouldn't be overlooked. With the spread of video-sharing sites and do-it-yourself video production, it has become very easy to create and share videos tagged for SEO purposes.
Why You Need A Good SEO Company Seek The Assistance Of An Exceptional SEO Company Good SEO Vs Bad SEO Effective Seo Is Now Cheap Effective Seo Comes Cheap Ace SEO Tricks for Ace Ranking! The benefits of Having an Indian SEO Team Beside 2010 Light Industry Development Direction Of The Three Keywords How To Find A Best SEO Firm How to Avoid the Most Frequently Made SEO Mistakes Keywords are the Key to SEO Success Danny Demichele serves as top rated SEO firm Results from a SEO campaign