How to Get Your Tweets Ranked in Google
Last year Google reached an agreement with Twitter to include tweets in its results
. Tweets are 140 character long microblog posts. Google's aim of using Twitter was to provide us with real time data in search results. This up to date information is beneficial for many regular internet users.
Let us consider a real life scenario. You are searching for the address of a newly opened restaurant on Google. After you locate the restaurant, you happen to glance upon the tweets ranking below. These tweets are reviews from other users who have been to the same restaurant recently. These reviews can either encourage you to try the restaurant or dissuade you.
Real time search results like these have the ability to influence your decision in real life. Including tweets in search results can lead to a great user experience.
Google has kept its tweet ranking algorithm under wrap. A large amount of data passes through Twitter at any given time. Google needs to be able to capture the relevant tweets in real time. Then these tweets need to be prioritized and presented in the search results in an orderly and relevant manner.
3 Important Facts about the Twitter Snippets in Google:
1. The title of the search result snippet reads as- Twitter Result for "the searched keyword".
2. At any time, there are 2 or more tweets listed under the Twitter result snippet.
3. A Twitter result contains the Twitter id of the person, their respective tweet and the time the tweet was posted.
5 Tips to ensure that you're Tweets Get Ranked in Google:
1. Follow selective and authoritative figures in your niche.
2. The count of your followers must be greater than the number of people you follow.
3. Keep tweeting about the latest news and events of your niche. Google uses tweets which are less than a few hours old.
4. Give useful information to your followers. Never spam your Twitter account with content and unnecessary hash tags.
5. Use Twitter analytics tools to measure your influence. If you are an influential figure in your niche, Google is bound to give your tweets a lot of importance.
6. There are a lot of free tools available online that post tweets at regular intervals. This can save you a lot of time and effort in managing your twitter account.
It is very tough to find the same Twitter snippets twice in a day. As the tweets get older, they get discarded from the search results. With more than 27 million tweets posted a day, it is indeed very tough to get your tweets ranked in Google; but not impossible.
Google says it hopes to factor in geo-location data (with regards to tweets) into the real-time search results at some point in the near future. Google and Twitter engineers and stakeholders frequently collaborate on real-time search, which Google itself says is evolving every day for its loyal users. We can surmise, it makes sense that Google's current strategy for ranking tweets most likely shares similarities for how it ranks content from other sources drawn from for real-time search.
How to Get Your Tweets Ranked in Google
By: Debbie A. Everson
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