How to Give Your Marketing Envelopes a Boost

How to Give Your Marketing Envelopes a Boost

In sending direct mailers, there is always a good chance that your prospective customers will only have few seconds to glance at your envelopes before making the decision to open or toss it away. Those few seconds are crucial to the success of your campaign. To make sure that your prospects are opening your mailers and not tossing them away into the trash bin, you need to do enhance the appeal of your envelopes.

Custom envelope printing allows you to produce envelopes that make a good impression. Take note that a marketing envelope's function is not just to secure its contents and keep them from scattering to the ground, it also aims to persuade the recipients of the mail to open it. This is why the design of your marketing envelope is an important consideration.

Putting a short teaser on the outside of the envelope is a good idea. However, many marketers are making the mistake of putting too much information (although still incomplete) that make the recipients ignore the actual message inside. This is not good since the prospects would miss out more important details. The teaser should only serve to motivate your prospects to open and read your mail.

For more ideas on how to give your marketing envelopes an extra appeal, read the following suggestions:

Reach out on a personal level. The most common mistake that many businesses commit in their mailings is making the envelopes appear too impersonal. The line of thinking here is that prospect would take the mailing more seriously if the envelope is addressed in a formal manner, like using the position title instead of the name of the person. This would only indicate mass mailing to your prospective customers. So as much as possible, address your envelopes with your recipients name.

Consider different styles and colors for your marketing envelopes. Custom envelope printing allows you to produce your envelopes according to your specifications. Take advantage of this privilege by trying out different styles and colors of envelopes. As we have established, your envelope is crucial to the open rate of mails. So give your mailings a unique appeal by using styles that will make your envelopes stand out from the pile of mails in your recipients' mailboxes. You may choose to make your envelopes a bit larger size or give it an eye-catching color to attract attention.

Proofread, proofread, proofread. With your teaser, make sure that you check for any misspellings and grammar mistakes. If you fail to spot a glaring error, your recipient might get turned off by your lack of attention to details. Do the same with the mailing address. Ensure that you do not misspell the recipient's name and, most especially the address to avoid problems in the delivery.

Direct mailing campaigns can make a difference in your lead generation efforts. With custom envelope printing, you can reinforce you campaign strategy by ensuring that your envelopes are enticing enough to get them opened and have the message inside read by the recipients.

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