How to Improve the Navigation of Your Website

How to Improve the Navigation of Your Website

The navigation of a website is the most essential qualities of a good, successful and interactive website. Sadly, many people will concentrate on the appearance of a website at the expense of the navigation. See, a website could have the best products and/ or services in the world, it could have the best looks, but if the navigation is poor, then it would be of no use as there would be no visitors who would want to visit the site. Here are six ways in which you can improve your website's navigation while designing it.

- Before you design a site, you should first take the time to determine its organization. Define where you should place the links, how you should lay out the content etc. This step is very important, although it is the most overlooked at the expense of real web designing.

- Pointless pagination should be avoided under all costs so you can reduce on the number of clicks one has to make to arrive at what they are looking for. Avoid having too much information on a single page. Basically, one page should have a maximum of two screens full of information. The same way a lot of clicking is bad, too,much scrolling is equally not good for business.

- Ensure there is a menu on each and every web page so that your visitor will have the choice to visit any webpage that they so wish. Nothing can be so irritating than landing on a page that has a dead end, or getting an error message that the page no longer exists. Ensure each page has a menu.

- Ensure each webpage links back to the homepage so that your visitors can go back to where they started whenever they want without having to open a new window or tab. It isn't uncommon to find a visitor straying off, especially in a website full of information, and including a link back to the home page will help your visitor get back to where they want to. To be on the safer side, include a clickable logo, and don't rely too much on the 'back' button of a web browser.

- You should design your website in such a way that a visitor makes as few clicks as possible before arriving to the important information that they are looking for. In other words, if your visitor is looking to shop for a product online, stop beating around the bush with a million and one clicks before arriving at it, minimize the steps as much as possible. If your visitor is looking to read content so they can make an informed decision, avail the content in a straightforward way.

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