How to Make Sure You Are Getting the Most from your Homepage
How to Make Sure You Are Getting the Most from your Homepage
Although it is very crucial that you focus on the entire design of your website, you should focus on just the homepage design even more.
When your potential prospects arrive at your website, the homepage is the first page that they will see. It acts like the sales representative for your company and is helpful for creating your brand. In a way, the homepage has can be considered to be one of the most valuable pieces of real estate in this day and time. This is because the homepage literally will signal how well your website will do. This article will explain how you can make you homepage function better.
Don't include a lot of external links on your homepage - no external links would be the preference. You do not want the authority of your site to be diminished by other sites you might be linking too. You want to make sure your visitors want to stick around a bit and see what you have to say before you start showing them the door and windows into other websites. This is the time when it's a good idea to let visitors see all the wonders of your own site before showing them the path to another one after all. The longer your visitors are able to stick around before you show them an exit the better it will be for you. It's important that you don't waste the opportunity that your visitors represent by sending them somewhere else. Use social marketing in order to take your efforts to gain new exposure for your website to the next level. You want to make it as simple as possible for your readers to connect with your company by including links to Facebook pages and Twitter feeds. It's a simple task to add the buttons for your feeds to your homepage. You don't have to hit every social media marketing site to get a great response but make sure you're hitting the one where your target audience is likeliest to be.
It's important for your home page to offer wide appeal to both the customers you have and the ones you'd like to have. Customers and prospects have different questions, and are dealing with varied problems. Both groups must be catered to and made happy. Prospective customers are more interested in the goods and services you have to offer while existing customers may be more interested in customer service, tech support, and upgrades. You need both in order for your business to be truly successful so your homepage needs to show a commitment to both. At the end of the day your homepage should be a true reflection of your business goals. You can now tell how important it is for you to own a homepage that makes your customers remember you. If you want your website to have a high conversion rate, then you need to start focusing on your homepage right away.
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