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. If you already have these resources, you can also offer visitors free stuff and even points which they can earn every time they use your site for research or other purposes. Offer membership and run contests which can promote your site. Visitors or users really like websites which are interactive. They also tend to visit your site more often if you recognize your users as members or valued customers. This way you are not simply offering them a chance to be part of your site but you recognize their efforts as well.