How to Make Your Marketing Message Sink In

How to Make Your Marketing Message Sink In

Often, it can seem random-some advertisements just work, while others seem like they should work but fail to make an impression. Unfortunately, there is no formula, and even the biggest advertising geniuses in the world occasionally come up with an idea that falls flat.

While nobody bats 1.000 with their marketing campaigns, there are some things you can do to increase the chances that your marketing messages will stick in the minds of readers. Here are some things to keep in mind.

Play to your target audience's emotions: Think about the type of people whom you're targeting with your advertising, and try to get into their minds. What do they feel strongly about? What types of things make them laugh, cry, or feel joy? What do they long for most of all? If you have this understanding, you can use it as a wellspring for some powerful marketing messages that harness these strong emotions.

Make it personal: Find ways to show that your product or service will be useful for each of your customer's unique personal needs. Rather than simply presenting the strengths of your company, make it clear that your company can benefit people's lives on a personal level.

Build some hype: We're all susceptible to hype when it comes to products. When we get the sense that a product or service is fresh and that a lot of people are getting great results with it, then we're more likely to try that thing ourselves. It can be hard to build hype in a way that doesn't seem artificial, so try to enlist happy clients and customers to give you some positive testimonials and help spread the word about what it is that you do.

Educate people: Everyone likes to learn new things. If you can somehow work some interesting new information into your marketing campaigns, people will do more than just listen. They'll remember that new information, and they'll forever associate that tidbit with your company. Moreover, being the source of information helps present your company as the authority in its field. Try to play up this quality in all your marketing materials; you have expertise, and your company is interested in guiding people toward new, information-driven solutions.

Offer benefits that go beyond your competition: If you can present something that has a unique and irresistible value to your target customers, you'll begin to see new business coming over from your competitors. Look into what the competition is offering as bonuses in addition to their standard products, and do them one better. If they're offering a package deal, for example, make your package deal just a little more appealing. If they offer a free gift, make your own free gift even more valuable and useful to your customers.

Caterina Christakos is a published author and reviewer. Read about two small businesses that she currently recommends:her top internet business and franchise opportunity.

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