How to Maximize the 5 Powerful Benefits of Article Marketing
Author: Ong Pang Seng
Author: Ong Pang Seng
Is it worth to write article marketing? Or is it just a waste of your valuable time? The advent of internet has defied the typical method of promoting services, products and brands. Needless to say, the cost involved significantly drops.
The era of paying the newspaper and glossy magazines for ads begins to diminish already as people are now more dependent to internet. Everyone research everything in the internet from booking their airline tickets to purchasing the latest entertainment gizmos. In fact, the information available in the internet holds a strong power to influence and to dissuade the readers.
This is the reason that article marketing, which means writing informative articles and submitting it to various article directories, becomes a valuable strategy in promoting any business, services or products. However, sometimes article marketing, if not written appropriately, is less effective because search engine plays a vital role in the success of any article marketing effort.
To reap the reward of your effort to write many articles for the sole purpose of marketing, your articles must be search engine friendly. It means writing with proper keywords and using keyword rich phrases. You must also note the proper positioning of the keywords in the title and content. Applying proper search engine optimization (SEO) strategy in your article marketing can help you maximize the following benefits.
Showcasing Your Authority
People are always hungry for articles written by experts and writing articles about a particular subject matter gives you an opportunity to establish your authority for that certain field. Then your articles become a reliable source of information which in return boosts your credibility.
Global Exposure
Internet has no border and so does article marketing. The articles you publish will be available to everyone thus you are reaching readers across the globe.
Cost Effective
Submissions in article directories are for free. It does not cost you anything except for the time you spent in writing. This is one of the reasons that article marketing is a popular strategy used for promotion.
Key Traffic Driver
You will not believe it but using article marketing as a tool for promotion can exponentially escalate your exposure and boosts traffic to your website. Generally article directories have web feed which means any new articles are delivered to their RSS (Really Simple Syndication) subscriber.
Also, the articles available in the article directories are open for free publication for anybody provided that the author resource box and link is included. As a result, your article is exposed to their audience too.
Increase Web Presence
The more articles you write and publish, the more extensive is your web presence and all that articles come with the backlinks or known also as inbound links which lead back to your site. The backlinks can dictate the rife of your web presence and the result of search engine optimization (SEO).
The search engine considers the number of backlinks which are pointing to your site. The more backlinks lead to your site, the higher the possibility the search engine will consider you the authority of that particular niche. In return, it drives more traffic to your site.
Indeed there is no doubt that article marketing is very effective tool to promote and boost more traffic to your website. Nevertheless, always bear in mind the impact of SEO strategy to take advantage its maximum benefits.About the Author:
Ong Pang Seng is a professional E-Business consultant at Exxelnet Solutions Pte Ltd, top
internet marketing and
SEO company in Singapore. Expert E-Business services include Web Hosting, Domain Name Registration, Web Development, Online Marketing and Email Marketing.
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