How to Properly Price Your High Ticket Coaching Programs

How to Properly Price Your High Ticket Coaching Programs

Are you clueless as to how much you'll be charging your potential buyers for you high ticket coaching programs? Then, follow these guidelines:

Determine the buying power of your target market. The first thing that you need to consider is the buying power of your prospective buyers. As you are selling high ticket coaching programs, I am pretty sure that you are targeting big spenders or those who really don't care about the amount they need to shell out in order to satisfy their learning needs. Conduct research and determine the highest amount they'll be willing to spend on your programs. It will help if you use different pricing models. For example, you can charge some of your customers $4,000 and some of your customers for $4,500. Through this, you'll know which pricing model will work best for your business.

Check on your competitors. Do your research and identify those people that you are going up against. Study their pricing strategies and get to know the average amount of money they're asking their customers for the same products that you're offering. If you're just starting out, I would recommend that you follow suit. However, if you want to make a huge noise online, it would be best if you charge more. This will send a strong message to your prospects that your programs are way better compare to other programs being sold in the online arena. In other words, this can help you increase the perceived value of your offerings.

Consider your desired income. Before you decide on the tag prices of your coaching programs, I recommend that you spend as much time as you need in figuring out the exact amount that you want to make from this endeavor. This must include the cost in running your business. These include your web hosting fees, the amount of money you spend in improving your website, in outsourcing some of your tasks, etc. Make an educate guess when calculating the number of sales that you'll be getting say in the next 30 days. You will need to divide your desired income with the number of you potential sign ups to get the best tag price for your high ticket coaching programs. Again, make sure that this is realistic and that it is something that your prospects can afford.

Start low. If you are going up against a lot of people who have already built a good reputation in your chosen field, I would suggest that you start charging less compare to your competitors. This is to give your prospects a valid reason to try your services out. Do your best to make all your clients happy until such time that you will be recognized as one of the best in your chosen field. Once that happens, you can start increasing your prices.

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