How to Provide Product Customization

How to Provide Product Customization

How to Provide Product Customization

Being able to sell personalized goods is an extra bonus for any e-commerce business. Thousands of ecommerce sites are providing their customers with some form of product customization and it's not too late for you to do the same. There is too much retail competition both online and off and whatever you can do to make your business stand out is worth a try. Make your business truly unique by offering personalized goods and personalization options that no other business has.

There are several reasons why product customization is great for your business. Customers are becoming tired of ordinary products and are searching for something unique and personal for themselves and to buy others. They also appreciate having the ability to customize a product to their liking. Selling personalized goods not only adds value for your customers, it also establishes your business as being innovative, therefore toppling your competition. It is a small feature that can be implemented with ease, but the payoff is huge.

Personalized goods come in a variety of forms and you are not limited to selling engraved pens, printed t-shirts or embroidered hats. If you do offer those products, then you should target big groups of people such as sororities or fraternities to market to. Another good way to sell these kinds of products is to create exclusive lines aimed at special occasions such as weddings or baby showers. There are many other ways to add product customization to your e-commerce website. For example, you can give your customers the option to mix and match colors creating their own color combination. You can also give them the opportunity to create or design their own custom kit or gift basket by choosing which products they want to add from your site and then which type of packaging to use. There are a number of other ways to provide product customization, just put your thinking cap on and let the creative ideas flow.

There are certain things you need to include in your ecommerce website to let your customers know about the product customization feature that you are offering them. Here are just a few:

Provide one or more preview images of the personalized goods on their product page. Customers have no idea what the finished product looks like until they receive it so it's a good idea to show them a few examples.

Make sure the customer knows that the product can be personalized. Write it in the headline, description and product preview.

Add detailed instructions regarding adding text or uploading photos on the product page. You have to make sure the customer has no problems using this feature.

Display the exact details of all personalized goods in the shopping cart so the customer is able to review it before they check out and modify it if necessary.

Make sure to include a return policy both on the product page as well as in the checkout so customers will know what to do if they are unhappy with their product. A personalized item is not useful anymore if returned, because it cannot be sold to someone else. Therefore it's important that whatever return policy you have, it must be clearly expressed to your customers.

To be able to start selling personalized goods, you must first find an e-commerce solution with the following features:

Allow customers to type a text message used for personalization from their web browser

Enable customers to upload photos or other files through their web browser

Uploaded files are visible from your store admin

Set total amount of files that are allowed for uploading

Set the different file types that are allowed for uploading

Select whether or not to have additional charges for product customization and how much

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