How to Revamp Your Company's Brand Image Using Internet Brand Repair

How to Revamp Your Company's Brand Image Using Internet Brand Repair

The all pervasive connectivity of the internet makes it increasingly difficult for a company's actions to go unnoticed by the ever burgeoning online community. Thus safeguarding your reputation and brand online is vital if you don't want your customers and rivals to see you in a bad light. The first step in internet brand repair is to ensure that all your bases are covered. Apart from maintaining an appealing website that is Web 2.0 enabled, easy to navigate and boasts of superior content, you may now have to maintain a Facebook, Twitter and LinkedIn account as well as devise an efficient internet brand repair mechanism to deal with negative reviews displayed on other websites. With so much on your plate, how do you proceed?

The most important aspect of internet brand repair is being prepared for any eventuality. If you are ready to tackle adverse situations that are bound to arise, dealing with these issues could prove to be easier in the long run. Given the viral nature of the internet, negative publicity can surface without warning at any given time.

The BP oil crisis was an alarming eye-opener for most businesses across the globe. Although your company may not be as globally renowned as BP, there is much to be learnt from that debacle which brought BP down to its knees. A smear campaign or a slew of negative reviews doing the rounds about your company on the internet could have a catastrophic impact on your company's brand image and reputation. Therefore it is highly exigent to evolve a resilient internet brand repair system to counter these defamatory attempts launched by your competitors and disgruntled clients.

Establishing credibility and trust among your target audience is the first crucial step in the internet brand repair process. If you build up a good persona as a reliable and ethical company, your reputation would precede you in the event of a campaign to malign your credibility. You should set up a crisis team, who would be given the onus of trouncing any negative publicity about your company. Your internet brand repair team should include an online media spokesperson at the pivot, who would maintain and monitor your blogs and social media sites. You should also appoint advisors on your internet brand repair team whom you can consult with before reacting to a slandering attempt or a host of negative reviews from disgruntled clients or rival competitors.

The best way to respond to a negative review or feedback is by apologizing to the person for the unsavory experience and defending your company in a calm and professional manner. Never launch a counter attack against the reviewer or call him a liar as this could further degrade your company's reputation. Once your internet brand repair team is in place, you can have them scour the internet for any negative reviews or bad publicity and handle them in a diplomatic and discerning manner. Interacting with your customers, including the disgruntled ones can play a pivotal role in your internet brand repair efforts in building your reputation as a professional and ethical company.

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