How to Reward Your Customers For Local, Social, Word-Of-Mouth Activity
How to Reward Your Customers For Local, Social
, Word-Of-Mouth Activity
A NYC restaurant chain, Tasti-D-Lite, is now using a high-tech API (Application Programming Interface) to tie their in-house reward program barcode scanners to Twitter and Foursquare in order to reward online behavior.
The good news is that you don't need to be a high-tech guru to accomplish something similar for your local business. Sit down and make a list of all the actions you would like your customers to take online that would help your business.
Become a fan on Facebook
Talk about your business on Facebook
Talk about your business on Twitter
...see where I'm going here?
About the only action you CAN'T encourage with gifts and rewards is a positive review on Yelp, or other review site. Obviously, it would appear suspect, plus it's against the rules on Yelp.
Once you've identified your list of rewardable online actions, post it with the reward clearly spelled out. Perhaps something like this...
Bring In a Printout of This...
Becoming a fan on Facebook (1 time)
Talking about "my business" on Facebook (2 times)
Talk about your business on Twitter (5 times)
Get One of These FREE...
20 oz. drink (restaurant example)
One shirt laundered (dry cleaning example)
One pine tree air freshener (auto shop example)
With your intimate knowledge of your business, I'm sure you come up with even more creative ideas than these.
Just have fun with it, and before you know it, you'll be enjoying all your new social media buzz and the traffic, customers and sales that comes along with it!
Now Pay Close Attention --
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