How to Select an 800 Phone Number
How to Select an 800 Phone Number
How to Select an 800 Phone Number
Would you like to choose a vanity 800 number for your company?Eventually, if you're a mid- to large-size company, you're going to deal with the challenge of picking out a toll free number. This is a decision you'll be stuck with for a long time, so it's important that you decide wisely.So to help you make your decision, here are five tips for picking out an 800 number.1. Number and Word HybridThis is far and away the biggest mistake business owners make. 1-800-493-TINT is not even close to being as valuable as 1-800-TINTING. People can recall words, not numbers. A hybrid phone number promptly turns into 1-800-yadda-yadda-yadda TINT to the prospective customer. A hybrid might save you a few dollars, but as time goes by, you'll throw away thousands on advertising and marketing not even counting the thousands of dollars unclaimed from the business opportunities that never happened.GOOD: 1-800-TINTINGBAD: 1-800-493-TINT2. 800 / 888 vs. 877 / 866Whenever possible, always try to establish yourself with an 800 vanity number. It is absolutely what the general publicis familiar with. If that is not possible, 888 is the second alternative. Even though it's not as good as 800, it's still preferable to 877 and 866. Try not to use 877 except as a last choice since you might lose some of your incoming calls to misdials because the public isn't yet familiar with 877 as a toll-free prefix. Don't use 866 because you could sacrifice as much as 1/3 of your calls.GOOD: 1-800-INSURANCEBAD: 1-866-INSURANCE3. 800 Vanity Name ChoiceChoose a vanity phone number that either spells out your sector (for example 1-800-FLOWERS, 1-800-BARTEND, 1-800-SHREDDING) or explains/strengthens the marketing message you are seeking to convey (for instance Fabulous High Heel Shoes- 1-800-FABULOUS). Avoid spelling out your company unless you are positive everyone is familiar with it. Stewart's Roofing is a lot better off with 1-800-ROOF CARE than 1-800-STEWART, which could mean almost anything.4. SpellingThe phone number ought to be simple to spell. Don't use "Q" or "Z" since they have only recently been added to modern day phone keypads.GOOD: 1-800-EYESIGHTBAD: 1-800-OPHTHALMOLOGIST5. Marketing/BrandingDon't be selective where you feature your vanity number. Allow it to be the gateway to your organization for everything you do that the general public sees or hears. Picky use for just radio spots, for instance, won't obtain you the very best results overall. No wonder everything FedEx does features the 1-800-Go FedEx vanity phone number on it. Same goes for UPS with 1-800-PICK UPS, they know what great benefit it is to them.By merely avoiding these five blunders, you're going to be well on your way to excellent marketing execution.Picking a good toll-free vanity number is a significant element of a prosperous company. Go to TeleName.com to find available 800 numbers.
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